management
The Cranfield Chronicles, winter edition: runway to Cranfield!
As I travel to Tuscany in Italy, sitting by the window in the train, looking out at the picturesque hills, it seems an ideal time for me to write about all things Cranfield, to appreciate ...
Doing a PhD: the trials and tribulations…
Well, let’s be honest: if you’d asked me if I was interested in doing a PhD four or more years ago I’d have said, "Don’t be mad!" I definitely told people who asked such questions ...
The ‘seductive’ side of sustainability
Since starting my master's in Corporate Sustainability, many people have asked, what is sustainability? Countless times I’ve heard “oh, that’s needed, but how do you implement it?” At times, it has been a difficult question ...
Book Review: “The Art of Action: How Leaders Close the Gaps between Plans, Actions and Results”
Basically, this book explains what “Mission Command” (subject of our on-going blogs) really is so that you can actually understand it, and start applying it on a practical basis. It also lines up beautifully with ...
A day in the life of a Cranfield student!
My name is Angela. Welcome to a day in my life as a MSc student in Strategic Marketing at Cranfield School of Management. As the semester is officially over, I thought you would be interested ...
My Master’s in Management internship project with Jaguar Land Rover
What is the organisational culture like? In this Management MSc Jaguar Land Rover internship project, I have learnt how Jaguar Land Rover built the iconic British brand through innovation. In a big organisation like Jaguar ...