School of Management
Marketing sustainability claims: How to avoid greenwashing
As businesses strive to market themselves to best appeal to today’s sustainability-conscious consumers, it is perhaps inevitable that claims will be made that don’t necessarily give the truth, the whole truth and nothing but the ...
The Sustainability of a Solutionist Mindset
'Have a solutionist mindset' These words were spoken by Ms Solitaire Townsend, the founder of Futerra, who kicked off the Edie 23 conference Consisting of 130+ speakers and 700+ delegates. To achieve the goals of ...
Jumping into the Time Machine
Having seen and heard the excitement generated online and around campus about the Exploring Sustainable Futures game, it was with great anticipation that I accepted a recent invitation to participate. Developed within the Cranfield ...
How can policy help unleash the power of sustainable entrepreneurs?
Entrepreneurs are typically cast as antagonists of “the system.” At the same time, the policy landscape has evolved to support them... so long as they maximise economic activity and growth. But what about the new ...
In pursuit of sustainability: ‘It’s the most sensible thing to do’
Speaking to Cranfield Sustainability Business Specialist Apprenticeship with Sustainability MSc student Archie Lasseter, we ask him where his passion for the subject comes from. “I just think it’s the most sensible thing to do,” ...
Organising for performance
A recent incident gave me cause to reflect on how we deliver performance. A lot of what people do is focused around KPIs and targets, but sometimes it is just so much simpler to organise ...