marketing
Why we love John Lewis at Christmas: The psychology behind festive adverts
By Dr Annmarie Hanlon, Senior Lecturer in Digital and Social Media Marketing Christmas is big business, and the world of the festive television advert is no different. Over the past decade, Christmas offerings from the ...
Rising to the challenge: Teaching an MSc the COVID-19 way
As an academic working on a busy university campus, my days are filled with interactions with our students. We currently have 101 people on the MSc in Strategic Marketing, from 18 countries around the world. ...
Marketing in this Covid-19 driven recession
Professor Malcolm McDonald offers these thoughts during these difficult times in order to encourage all those of us who are intensely worried by the effects of the COVID-19 driven recession. It is pure fiction to ...
My experience of studying Strategic Marketing at Cranfield University – Term 2 & 3
As I promised in my previous blog, you will explore Terms 2 & 3 of studying Strategic Marketing through my personal point of view as I share with you my most memorable moments. Term 2 ...
The Marketing Consultancy Project with Fitflop
Hello folks! My classmates and I had the opportunity to work on a marketing consulting project as part of the MSc Strategic Marketing. Sounds interesting right? So, let’s get to more about it! Each year, ...
From a trip to MediaCom to working on a Marketing Consultancy Project – it’s an exciting year ahead on the Strategic Marketing MSc
Orientation week… We have started the academic year on a high. The height of excitement during orientation week for me, apart from getting to know our new cohort of course 🙂 was our student and ...