corporate sustainability
Marketing sustainability claims: How to avoid greenwashing
As businesses strive to market themselves to best appeal to today’s sustainability-conscious consumers, it is perhaps inevitable that claims will be made that don’t necessarily give the truth, the whole truth and nothing but ...
In pursuit of sustainability: ‘It’s the most sensible thing to do’
Speaking to Cranfield Sustainability Business Specialist Apprenticeship with Sustainability MSc student Archie Lasseter, we ask him where his passion for the subject comes from. “I just think it’s the most sensible thing to do,” ...
The Sustainability Imperative: How to turn concern into action
Our first Sustainability Network Speaker of this Academic year - 2022-23 – was the inspirational Cranfield Visiting Fellow, Sue Garrard. Sue has had an outstanding career as an advocate for sustainability, spanning both private ...
The straw that might break the camel’s back?
The straw that might break the camel’s back? Lots of emphasis is placed on the importance of SMEs to the UK economy. Rightly so, given that they make up, according to UK government figures, 99.2% ...
Sustainability: Why it’s ok not to have all the answers
“Profit is a good thing,” states Cranfield Emeritus Professor David Grayson emphatically. “I’m a big believer in capitalism and market economies. I just want businesses to be producing true profits based on the true ...
A panel that packs a punch
On Thursday 24 February we were thrilled to host a trio of Cranfield alumni, who were back on campus to share the stories of their entrepreneurial journeys with a live and virtual audience. This was ...