management
Teaching Sustainability: More than just a game
Gamification is the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to a more serious business or policy environment has increasingly gained attention in the last years ...
Life as a full-time Logistics and Supply Chain Management student at Cranfield
Cranfield played a very big role in my undergraduate degree. When I was doing my research in accounting and reading journals I kept coming across research from Cranfield. I identified that the top ranked journals ...
Beast from the East – GDP damage
I thought I’d get my two-penneth in before the BBC News’ Kamal Ahmed pops up telling us how much damage the current arctic weather has caused to the economy! A study carried out in 2015 ...
Mission Command and “Turn the Ship Around” by Louis David Marquet
Turn the Ship Around’s main premise is that many organisations’ management techniques have created Leader-Follower environments, even in the US Navy it seems, and David Marquet sought to bust this approach and develop a Leader-Leader ...
What does the future hold for sales and marketing?
We understand customer behaviour better than ever before, and the range and scale of insights will only extend and sharpen in the coming years with 3D virtual reality, sensors and location-centric data. That’s all fine ...
Journey to Cranfield: my first term experience
I arrived at the office on the morning of April 7, 2017 to go about my regular work day. Little did I know of the surprise to come. Finally, the email dropped…the acceptance email from ...