management
Beast from the East – GDP damage
I thought I’d get my two-penneth in before the BBC News’ Kamal Ahmed pops up telling us how much damage the current arctic weather has caused to the economy! A study carried out in 2015 ...
Mission Command and “Turn the Ship Around” by Louis David Marquet
Turn the Ship Around’s main premise is that many organisations’ management techniques have created Leader-Follower environments, even in the US Navy it seems, and David Marquet sought to bust this approach and develop a Leader-Leader ...
What does the future hold for sales and marketing?
We understand customer behaviour better than ever before, and the range and scale of insights will only extend and sharpen in the coming years with 3D virtual reality, sensors and location-centric data. That’s all fine ...
Journey to Cranfield: my first term experience
I arrived at the office on the morning of April 7, 2017 to go about my regular work day. Little did I know of the surprise to come. Finally, the email dropped…the acceptance email from ...
The Cranfield Chronicles, winter edition: runway to Cranfield!
As I travel to Tuscany in Italy, sitting by the window in the train, looking out at the picturesque hills, it seems an ideal time for me to write about all things Cranfield, to appreciate ...
Doing a PhD: the trials and tribulations…
Well, let’s be honest: if you’d asked me if I was interested in doing a PhD four or more years ago I’d have said, "Don’t be mad!" I definitely told people who asked such questions ...