Discover our blogs

Aerospace | Cranfield University


Agrifood | Cranfield University


Alumni | Cranfield University


Careers | Cranfield University


Careers | Cranfield University

Defence and Security

Design | Cranfield University


Energy and Power | Cranfield University

Energy and Sustainability

Environment | Cranfield University


Forensics | Cranfield University


Libraries | Cranfield University


Libraries | Cranfield University

Manufacturing and Materials

Libraries | Cranfield University

School of Management

Libraries | Cranfield University

Transport Systems

Water | Cranfield University


Homepage / Mission Command and “Turn the Ship Around” by Louis David Marquet

Mission Command and “Turn the Ship Around” by Louis David Marquet


Turn the Ship Around’s main premise is that many organisations’ management techniques have created Leader-Follower environments, even in the US Navy it seems, and David Marquet sought to bust this approach and develop a Leader-Leader style of Management on board a US submarine – the USS Santa Fe. This book, which will be reviewed in an upcoming blog, gives some excellent pointers on some concrete steps that can be taken to move from the Leader-Follower (often referred to as Command & Control or Micromanagement) style to the Leader-Leader (“Mission Command” or “Centralised Intent”) style.

Per our previous blogs, Mission Command  is a technique that began with its rudiments towards the end of the Napoleonic Wars and that has been significantly refined and honed between then and now by most western militaries.

And management (both academic and corporate) today has overlooked this powerful approach to successfully developing and implementing Strategy – mainly because the Industrial Revolution, happening at the same time, gave rise to a parallel methodology starting with factories and then services industries building their own management techniques that have led to the way many organisations  are run as we see them now in the 21st century. Generally speaking these techniques have shown themselves time and again to be “patchy” at best.

We’ve had the opportunity to work with several organisations to develop a Mission Command style. Three examples:

  • Working with the Command Teams from two Fire Services looking to develop a Strategic Collaboration, by working methodically through the first 2 – 3 stages of our 8-stage process, we were told we had accomplished in two 1-day workshops what these teams had been attempting for the best part of 2 years
  • Working with a global technology company, we were driven into the details of solutions (Stages 4 – 6) before completing Stages 1 – 3, and have hit the pause button to see if we can re-engage appropriately
  • Working with a large Public Sector body in the North-West of England, we observed a first attempt to align Strategy Execution with the Central Intent, where far too much depth and detail was being covered – leaving many of the senior management confused and the executive team frustrated. A second attempt was much more successful using elements of Mission Command techniques and sticking with the first stage of our 8-stage process – fundamental Central Intent coming through, and then looking at the next level of management down to start fleshing out further stages in more detail.

More case-studies will be developed, and, along with our 8-stage process, will be revealed in forthcoming blogs. It seems as if we’re catching Glimpses of the Blindingly Obvious (GBOs), as we peel back some of the traditional management techniques and begin applying learnings from the military.

As Stephen Bungay observes in discussing GBOs in his book, Art of Action (this quote supposedly attributed to Winston Churchill): “Most people, sometimes during their lives, stumble across truth. And most jump up, dust themselves off, and hurry on about their business as if nothing had happened.”

What will you do?

David Anker

Written By: Cranfield University

Categories & Tags:

Leave a comment on this post:

Sign up for more information about studying master’s and research degrees at Cranfield

Sign up now
Go to Top