management
What does the future hold for sales and marketing?
We understand customer behaviour better than ever before, and the range and scale of insights will only extend and sharpen in the coming years with 3D virtual reality, sensors and location-centric data. That’s all fine ...
Journey to Cranfield: my first term experience
I arrived at the office on the morning of April 7, 2017 to go about my regular work day. Little did I know of the surprise to come. Finally, the email dropped…the acceptance email from ...
The Cranfield Chronicles, winter edition: runway to Cranfield!
As I travel to Tuscany in Italy, sitting by the window in the train, looking out at the picturesque hills, it seems an ideal time for me to write about all things Cranfield, to appreciate ...
Doing a PhD: the trials and tribulations…
Well, let’s be honest: if you’d asked me if I was interested in doing a PhD four or more years ago I’d have said, "Don’t be mad!" I definitely told people who asked such questions ...
The ‘seductive’ side of sustainability
Since starting my master's in Corporate Sustainability, many people have asked, what is sustainability? Countless times I’ve heard “oh, that’s needed, but how do you implement it?” At times, it has been a difficult question ...
Book Review: “The Art of Action: How Leaders Close the Gaps between Plans, Actions and Results”
Basically, this book explains what “Mission Command” (subject of our on-going blogs) really is so that you can actually understand it, and start applying it on a practical basis. It also lines up beautifully with ...