Finding competitor analysis for companies
14/08/2024

Often when you are researching a company, it will be useful to compare it to its peers. Here are some resources you can use to find and compare competitor companies.
Peer Comparison and Peer Analysis in Fame
Fame’s Peer Comparison function will give you a ready-made comparison of a UK or Irish company’s financial performance against its ten closest competitors. From within any company report, you can access this from the table of contents panel on the left.

Peer Comparison for Sainsbury’s Supermarkets in Fame
For those who need to delve a little deeper or who wish to create their own customised set of companies to compare, the Fame Peer Analysis tool will be of interest. You can read more about this here. You can access the Peer Analysis tool via the Tools icon on the blue Fame toolbar.

Peer Analysis tool in Fame
Competitor analysis in IBISWorld
Those familiar with IBISWorld will know that each of its reports includes a chapter on Companies. You can access this via the table of contents menu on the left of any report screen.

Major players in the UK coffee shops sector from IBISWorld
Peer comparison in Factiva
Factiva’s Company Snapshots include a peer comparison. From within any Snapshot, access this from the left hand menu. Select from a variety of peer groups and comparison variables.

Danone’s closest competitors according to Factiva
For more information on Factiva’s Company Snapshots, check out our previous post here.
Peer Analysis in Capital IQ
Finance fans may be familiar with Capital IQ’s Peer Analysis function. It provides pre-defined peer groups and templates or you can create your own in this highly customisable interface.

Peer Analysis for Kelloggs within Capital IQ
For more information on Capital IQ, including how to set up your own account, please read our previous post here.
Relative Valuation in Bloomberg
Bloomberg’s Relative Valuation function will allow you to compare any listed company to its peers – either nationally or globally for a financial comparison.

From a company’s record, use <RV> to access a variety of pre-defined peer groups and geographical settings and compare either by whole company or by segment. Tabs allow for both default and customised analysis.
If you have any questions about any of the resources above or any aspect of company research, please contact the SOM Library.
Feature image from Pixabay. Available at: https://pixabay.com/photos/skyline-skyscraper-skyscrapers-1925943/
Categories & Tags:
Leave a comment on this post:
You might also like…
Gear up for the future of vehicle design: Introducing the MSc in Virtual Prototyping for Vehicle Structures (VPVS)
The automotive and motorsport industries are in a constant state of evolution. Light weighting, electrification, and ever-stringent safety regulations are driving a revolution in vehicle design. But this innovation requires a ...
Finding industry profiles in Library resources
When researching an industry; its size, value and performance; competitors, brands and trends in the market etc., we recommend having a look at the following services. These can all be accessed via the SOM Library's ...
Setting up a shared group folder in a reference manager
Many of our students are now busy working on their group projects. One easy way to share references amongst a group is to set up group folders in a reference manager like Mendeley or Zotero. ...
Where are they now? From a Women in STEM scholar to a Sustainability Senior Professional
We recently caught up with Karoline, a previous Women in STEM scholar to find out where her scholarship and Cranfield master’s has taken her. How has Cranfield impacted your career? Studying at Cranfield University ...
Alan Harrison Half-Fee Scholarship 2024/2025 Recipient: A transition from working life back to student life, filled with learning, challenges, and rewarding moments
My first term at Cranfield has been filled with learning, new challenges and rewarding moments. Coming in with only a basic understanding of procurement and supply chain management, I knew the first term would ...
Moving with the times: The ‘new-look’ Cranfield Management MSc
For more than a decade, the Cranfield Management MSc has been at the forefront of management education worldwide. Ranked best Management MSc in the UK for value for money and international student experience by ...
This is an outstanding post that’s filled with so many useful nuggets. Thank you for being so detailed on competitor analysis. Great work and keep it up.