Finding competitor analysis for companies
14/08/2024

Often when you are researching a company, it will be useful to compare it to its peers. Here are some resources you can use to find and compare competitor companies.
Peer Comparison and Peer Analysis in Fame
Fame’s Peer Comparison function will give you a ready-made comparison of a UK or Irish company’s financial performance against its ten closest competitors. From within any company report, you can access this from the table of contents panel on the left.

Peer Comparison for Sainsbury’s Supermarkets in Fame
For those who need to delve a little deeper or who wish to create their own customised set of companies to compare, the Fame Peer Analysis tool will be of interest. You can read more about this here. You can access the Peer Analysis tool via the Tools icon on the blue Fame toolbar.

Peer Analysis tool in Fame
Competitor analysis in IBISWorld
Those familiar with IBISWorld will know that each of its reports includes a chapter on Companies. You can access this via the table of contents menu on the left of any report screen.

Major players in the UK coffee shops sector from IBISWorld
Peer comparison in Factiva
Factiva’s Company Snapshots include a peer comparison. From within any Snapshot, access this from the left hand menu. Select from a variety of peer groups and comparison variables.

Danone’s closest competitors according to Factiva
For more information on Factiva’s Company Snapshots, check out our previous post here.
Peer Analysis in Capital IQ
Finance fans may be familiar with Capital IQ’s Peer Analysis function. It provides pre-defined peer groups and templates or you can create your own in this highly customisable interface.

Peer Analysis for Kelloggs within Capital IQ
For more information on Capital IQ, including how to set up your own account, please read our previous post here.
Relative Valuation in Bloomberg
Bloomberg’s Relative Valuation function will allow you to compare any listed company to its peers – either nationally or globally for a financial comparison.
From a company’s record, use <RV> to access a variety of pre-defined peer groups and geographical settings and compare either by whole company or by segment. Tabs allow for both default and customised analysis.
If you have any questions about any of the resources above or any aspect of company research, please contact the Library.
Feature image from Pixabay. Available at: https://pixabay.com/photos/skyline-skyscraper-skyscrapers-1925943/
Categories & Tags:
Leave a comment on this post:
You might also like…
Creating and using constituent lists in Datastream
Whether you're analysing industry performance, or comparing company financials, Datastream is a powerful tool. One of its most useful features is the ability to work with constituent lists — collections of companies grouped by index, ...
Landing at Cranfield: First-term experiences and life beyond the classroom
Starting a postgraduate course can feel daunting, especially if you’re new to the aviation industry. In this blog series, Adit Shah shares his journey on the Air Transport Management MSc at Cranfield. From first-term ...
Accelerating ambition: How Amelie Rohan engineered her future at Cranfield
In the world of high-performance automotive engineering, the gap between being a “fan” and being a professional is measured in more than just miles. It is measured in technical precision, hands-on ...
Study better and smarter in 2026
Happy new year! Now is the perfect time to reflect on your studies so far, thinking about what you’re doing well and where you need to focus a bit more attention. Getting back into ‘study ...
Cleared for the future: Why aviation leaders must embrace environmental sustainability
Environmental sustainability is not a niche concern for aviation anymore, it’s central to how we think about the future of our industry. In my work as an Associate Professor of Airport Decarbonisation, I see first-hand ...
Preparing your work for Turnitin submission
Before submitting your work into Turnitin for similarity checking, if you have used referencing software then you may need to take some important steps first. Mendeley and Zotero integrate with MS Word by embedding field ...

This is an outstanding post that’s filled with so many useful nuggets. Thank you for being so detailed on competitor analysis. Great work and keep it up.