Finding competitor analysis for companies
14/08/2024

Often when you are researching a company, it will be useful to compare it to its peers. Here are some resources you can use to find and compare competitor companies.
Peer Comparison and Peer Analysis in Fame
Fame’s Peer Comparison function will give you a ready-made comparison of a UK or Irish company’s financial performance against its ten closest competitors. From within any company report, you can access this from the table of contents panel on the left.

Peer Comparison for Sainsbury’s Supermarkets in Fame
For those who need to delve a little deeper or who wish to create their own customised set of companies to compare, the Fame Peer Analysis tool will be of interest. You can read more about this here. You can access the Peer Analysis tool via the Tools icon on the blue Fame toolbar.

Peer Analysis tool in Fame
Competitor analysis in IBISWorld
Those familiar with IBISWorld will know that each of its reports includes a chapter on Companies. You can access this via the table of contents menu on the left of any report screen.

Major players in the UK coffee shops sector from IBISWorld
Peer comparison in Factiva
Factiva’s Company Snapshots include a peer comparison. From within any Snapshot, access this from the left hand menu. Select from a variety of peer groups and comparison variables.

Danone’s closest competitors according to Factiva
For more information on Factiva’s Company Snapshots, check out our previous post here.
Peer Analysis in Capital IQ
Finance fans may be familiar with Capital IQ’s Peer Analysis function. It provides pre-defined peer groups and templates or you can create your own in this highly customisable interface.

Peer Analysis for Kelloggs within Capital IQ
For more information on Capital IQ, including how to set up your own account, please read our previous post here.
Relative Valuation in Bloomberg
Bloomberg’s Relative Valuation function will allow you to compare any listed company to its peers – either nationally or globally for a financial comparison.
From a company’s record, use <RV> to access a variety of pre-defined peer groups and geographical settings and compare either by whole company or by segment. Tabs allow for both default and customised analysis.
If you have any questions about any of the resources above or any aspect of company research, please contact the Library.
Feature image from Pixabay. Available at: https://pixabay.com/photos/skyline-skyscraper-skyscrapers-1925943/
Categories & Tags:
Leave a comment on this post:
You might also like…
Referencing the use of generative AI in your work
We recognise that Artificial Intelligence (AI) has, and will increasingly, become a part of our everyday lives and that we need to adapt to it. Hopefully you will have already seen the guidance for staff ...
Finding part-time work whilst studying at Cranfield – is it right for you?
We know that the cost of living in the UK is a real and ongoing challenge for many students. Whether you are still considering postgraduate study or already preparing for life at university, you ...
Leaving Cranfield soon? Have you heard about Alumni Library Online?
We are proud to offer one of the UK’s leading university library services for alumni. Alumni Library Online gives you instant access to thousands of top quality journal articles and the latest thinking to support ...
Want to know more about research methods?
Research methods are the strategies and tools used to gather, analyse and interpret data or evidence to uncover new information or create better understanding of a topic. Research methodology is the theory, justification and assumptions ...
Come for Cranfield, stay for Milton Keynes: how Bucks, Beds and the OxCam region are just getting started
Heard the one about the entry-level job that needed three years of experience? Sadly we all have, and that’s why in a jobs market where practical, hands-on experience is so important, study where collaboration ...
British Standards and ISO standards demystified
We are frequently asked how to find ISO (International Standards Organisation) standards. The best way to find them is to go straight to our British Standards Online (BSOL) service. Why go to British Standards if you ...

This is an outstanding post that’s filled with so many useful nuggets. Thank you for being so detailed on competitor analysis. Great work and keep it up.