Finding competitor analysis for companies
14/08/2024

Often when you are researching a company, it will be useful to compare it to its peers. Here are some resources you can use to find and compare competitor companies.
Peer Comparison and Peer Analysis in Fame
Fame’s Peer Comparison function will give you a ready-made comparison of a UK or Irish company’s financial performance against its ten closest competitors. From within any company report, you can access this from the table of contents panel on the left.

Peer Comparison for Sainsbury’s Supermarkets in Fame
For those who need to delve a little deeper or who wish to create their own customised set of companies to compare, the Fame Peer Analysis tool will be of interest. You can read more about this here. You can access the Peer Analysis tool via the Tools icon on the blue Fame toolbar.

Peer Analysis tool in Fame
Competitor analysis in IBISWorld
Those familiar with IBISWorld will know that each of its reports includes a chapter on Companies. You can access this via the table of contents menu on the left of any report screen.

Major players in the UK coffee shops sector from IBISWorld
Peer comparison in Factiva
Factiva’s Company Snapshots include a peer comparison. From within any Snapshot, access this from the left hand menu. Select from a variety of peer groups and comparison variables.

Danone’s closest competitors according to Factiva
For more information on Factiva’s Company Snapshots, check out our previous post here.
Peer Analysis in Capital IQ
Finance fans may be familiar with Capital IQ’s Peer Analysis function. It provides pre-defined peer groups and templates or you can create your own in this highly customisable interface.

Peer Analysis for Kelloggs within Capital IQ
For more information on Capital IQ, including how to set up your own account, please read our previous post here.
Relative Valuation in Bloomberg
Bloomberg’s Relative Valuation function will allow you to compare any listed company to its peers – either nationally or globally for a financial comparison.

From a company’s record, use <RV> to access a variety of pre-defined peer groups and geographical settings and compare either by whole company or by segment. Tabs allow for both default and customised analysis.
If you have any questions about any of the resources above or any aspect of company research, please contact the SOM Library.
Feature image from Pixabay. Available at: https://pixabay.com/photos/skyline-skyscraper-skyscrapers-1925943/
Categories & Tags:
Leave a comment on this post:
You might also like…
Bank holiday hours for Library Services: Monday 26 May
Library Services staff will be taking a break on Monday 26 May for the early May bank holiday. You will still be able to access all the resources and help you need via our library website. ...
Want to know more about research methods?
Research methods are the strategies and tools used to gather, analyse and interpret data or evidence to uncover new information or create better understanding of a topic. Research methodology is the theory, justification and assumptions ...
How do I cite…. items with multiple authors in APA7?
This post follows on from our post on using 'et al' in citations but has a slightly different focus - do read them both! As you may know, in-text citations can be written either as ...
The British Library Business and IP Centre
Did you know that the Business and IP Centre at the British Library, on the Euston Road in London, has a variety of events and resources to support entrepreneurs and small businesses? If you register ...
Getting started on your Master’s thesis
Please note: This post is intended to provide advice to all students undertaking a thesis in the Faculty of Engineering and Applied Sciences. There is separate advice for School of Management students. Choosing your thesis ...
A key strength of the Management MSc: Thesis-linked Internships for all students
What drew me to Cranfield was not just its reputation, but the practical, real-world approach embedded in the curriculum. The course offers the chance to work on live case studies with companies and even ...
This is an outstanding post that’s filled with so many useful nuggets. Thank you for being so detailed on competitor analysis. Great work and keep it up.