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Homepage / Finding competitor analysis for companies

Finding competitor analysis for companies


Often when you are researching a company, it will be useful to compare it to its peers. Here are some resources you can use to find and compare competitor companies.

Peer Comparison and Peer Analysis in Fame

Fame’s Peer Comparison function will give you a ready-made comparison of a UK or Irish company’s financial performance against its ten closest competitors. From within any company report, you can access this from the table of contents panel on the left.

Fame’s Peer Comparison

For those who need to delve a little deeper or who wish to create their own customised set of companies to compare, the Fame Peer Analysis tool will be of interest. You can read more about this here. You can access the Peer Analysis tool via the Tools icon on the blue Fame toolbar.

Access to fame’s Peer Analysis tool

Competitor analysis in IBISWorld

Those familiar with IBISWorld will know that each of its reports includes a chapter on Major Companies. You can access this via the table of contents menu on the left of any report screen.

Information on Major Companies in IBISWorld

Peer comparison in Factiva

Factiva’s Company Snapshots include a peer comparison. From within any Snapshot, access this from the left hand menu. Select from a variety of peer groups and comparison variables.

Factiva’s Peer Comparison

For more information on Factiva’s Company Snapshots, check out our previous post here.

Peer Analysis in Capital IQ

Finance fans may be familiar with Capital IQ’s Peer Analysis function. It provides pre-defined peer groups and templates or you can create your own in this highly customisable interface.

Peer Analysis within Capital IQ

For more information on Capital IQ, including how to set up your own account, please read our previous post here.

Relative Valuation in Bloomberg

Bloomberg’s Relative Valuation function will allow you to compare any listed company to its peers – either nationally or globally for a financial comparison.

Bloomberg’s RV function

From a company’s record, use <RV> to access a variety of pre-defined peer groups and geographical settings and compare either by whole company or by segment. Tabs allow for both default and customised analysis.

If you have any questions about any of the resources above or any aspect of company research, please contact the SOM Library.

Feature image from Pixabay. Available at: 

Karen Stokes

Written By: Karen Stokes

A Business Librarian since 2009, Karen leads support for the Cranfield MBA courses, both full-time and Executive.

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  1. Priya 14/02/2022 at 7:01 am - Reply

    This is an outstanding post that’s filled with so many useful nuggets. Thank you for being so detailed on competitor analysis. Great work and keep it up.

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