School of Management
From Angels and VCs to VCIC
Martin Spiller, Senior Lecturer in Entrepreneurship at Cranfield School of Management reflects on attending the Bettany Centre Speaker Series and being part of the North Europe Regional Finals of the Venture Capital Investment Competition (VCIC) ...
Business Data Analytics in action: The practice of dynamic pricing
We are amid a data analytics revolution, where successful business strategy depends on the judicious combination of product/service quality, data analytics and human talent. McKinsey estimates that by 2025, smart workflows and seamless interactions among ...
Leading Through Uncertainty: Ownership and Openness in Organisational Resilience
In the realm of organisational resilience, the human factor plays a pivotal role, one that often remains underappreciated in traditional risk management paradigms. This thought piece critically examines leadership and culture as a cornerstone ...
Why I chose the Sustainability Business Specialist Apprenticeship
“Before I came to sustainability, I didn’t consider myself a ‘green’ person,” reflects Cranfield Level 7 Apprenticeship student Nicola Coles. “I thought sustainability was a discipline on its own. “But, since studying for the ...
Using strategic foresight techniques to think about our future food system
Close your eyes for a moment and imagine you’re sitting down for dinner in the year 2050. What’s on your plate? Maybe alternative protein is the centrepiece of your meal, whether that’s crickets sprinkled ...
The Journey, an immersive experience in cultural diversity and exploring the corporate world in a diverse setting
As an MSc in Management student, I am privileged to partake in a transformative academic experience, notably the one-month immersion in Spain, a cornerstone of our programme. Beyond the exceptional faculty comprising brilliant minds, the ...