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Gamification is the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to a more serious business or policy environment has increasingly gained attention in the last years ...
As a new starter at Cranfield, I am particularly intrigued by the many different facilities on campus, especially the airport. When I saw The National Flying Laboratory Centre (NFLC) tour advertised on the intranet, I ...
One of the best things about Cranfield University is its focus on practical application of the theories we learn in lectures. We, the Strategic Marketing MSc students, recently experienced the essence of that during our ...
When you arrive at Cranfield you will be introduced to your Student Academic Support (SAS) team. We are your first point of contact and will look after you from the moment you arrive to the ...
Cranfield played a very big role in my undergraduate degree. When I was doing my research in accounting and reading journals I kept coming across research from Cranfield. I identified that the top ranked journals ...
David Marquet tells us about the time he was rapidly running out of time and needed to raise morale quickly. He had two choices, “Change your own thinking and hope this leads to new behaviour, ...
I thought I’d get my two-penneth in before the BBC News’ Kamal Ahmed pops up telling us how much damage the current arctic weather has caused to the economy! A study carried out in 2015 ...
A year ago I was making the decision that changed my life: I decided to join Cranfield University for the MSc in Strategic Marketing. The photo on the left shows the first time I visited ...
“If you want to go fast, go alone; if you want to go far, go together” – African Proverb How are companies going to operate when their resources are gone? How are leaders going to ...
Turn the Ship Around’s main premise is that many organisations’ management techniques have created Leader-Follower environments, even in the US Navy it seems, and David Marquet sought to bust this approach and develop a Leader-Leader ...