‘Turn This Ship Around’ and acting your way to new thinking, or ‘fake it till you make it’! (Part one of four)
12/03/2018

David Marquet tells us about the time he was rapidly running out of time and needed to raise morale quickly. He had two choices, “Change your own thinking and hope this leads to new behaviour, or change your behaviour and hope this leads to new thinking” – he chose the latter. In a past life I’ve observed that the latter approach (what I refer to as “fake it till you make it” or FITYMI) works over the short-term, but you better have a longer term plan to underpin and substantiate the change in behaviour, otherwise people will revert to type under pressure.
Over the past few weeks we’ve been blogging about “Mission Command” and “Centralised Intent” – and we’ve seen some organisations in the early stages of attempting this. There will be some FITYMIs in the crowd, and we wanted to make sure there is some substance which people can fall back on when they need it.
So, as promised, here’s an overview of the method we work through in helping organisations implement Mission Command.

The approach is based on work by Arnoud Franken, Stephen Bungay and others. An easy and interesting read can be found here: https://hbr.org/2010/11/web-exclusive-how-the-uks-royal-marines-plan-in-the-face-of-uncertainty
We’ll explore this approach in more detail over the next few weeks, but the common mistakes we see are:
1. Jumping to conclusions (one of some executive management’s favourite sports), and attempting to work through Stage 5 without properly working through Stages 1 – 4
2. Some executive management believing they have to have and supply the answers and thus trying to work through Stages 1 – 7, rather than stopping at Stage 3 and handing over to the next management level down to take the strategic intent out into the field.
3. Many not knowing what Measurements (Stage 7) to put in place to know if execution of strategy is actually working.
More anon….
Categories & Tags:
Leave a comment on this post:
You might also like…
Bank holiday hours for Library Services: Monday 31 August
Library Services staff will be taking a break on Monday 31 August for the bank holiday. You will still be able to access all the resources and help you need via our library website. The 24/7 ...
The real cost of studying in the UK – what international students need to budget for
Moving overseas to pursue a postgraduate degree is one of the most exciting investments you can make in your future. It's also one of the most significant financial commitments you and your family will ...
Seven things you should definitely prepare for before studying at Cranfield University
You're thinking about Cranfield. Maybe you've done the virtual tour, read through the course pages, spoken to the course director or attended a webinar. Now, you're trying to figure out what life here is actually ...
From insurance to aerospace: why I chose to study a PhD with Cranfield
My path to studying for a PhD wasn't exactly a straight line. I had just graduated with an MEng in Aerospace Engineering from the University of Surrey and, like a lot of people, wasn't ...
How to build a business that keeps growing
Ask any business owner about their ambitions and "growth" will almost certainly feature near the top of the list. More customers, higher revenues, larger teams and new markets are often seen as signs of ...
Three practical ways SMEs can build resilience in a challenging business environment
Economic uncertainty, shifting customer expectations and rapid technological change have become part of everyday business. While no organisation can predict every challenge, small and medium-sized enterprises (SMEs) can improve their resilience by focusing on ...
