Finding competitor analysis for companies
14/08/2024

Often when you are researching a company, it will be useful to compare it to its peers. Here are some resources you can use to find and compare competitor companies.
Peer Comparison and Peer Analysis in Fame
Fame’s Peer Comparison function will give you a ready-made comparison of a UK or Irish company’s financial performance against its ten closest competitors. From within any company report, you can access this from the table of contents panel on the left.

Peer Comparison for Sainsbury’s Supermarkets in Fame
For those who need to delve a little deeper or who wish to create their own customised set of companies to compare, the Fame Peer Analysis tool will be of interest. You can read more about this here. You can access the Peer Analysis tool via the Tools icon on the blue Fame toolbar.

Peer Analysis tool in Fame
Competitor analysis in IBISWorld
Those familiar with IBISWorld will know that each of its reports includes a chapter on Companies. You can access this via the table of contents menu on the left of any report screen.

Major players in the UK coffee shops sector from IBISWorld
Peer comparison in Factiva
Factiva’s Company Snapshots include a peer comparison. From within any Snapshot, access this from the left hand menu. Select from a variety of peer groups and comparison variables.

Danone’s closest competitors according to Factiva
For more information on Factiva’s Company Snapshots, check out our previous post here.
Peer Analysis in Capital IQ
Finance fans may be familiar with Capital IQ’s Peer Analysis function. It provides pre-defined peer groups and templates or you can create your own in this highly customisable interface.

Peer Analysis for Kelloggs within Capital IQ
For more information on Capital IQ, including how to set up your own account, please read our previous post here.
Relative Valuation in Bloomberg
Bloomberg’s Relative Valuation function will allow you to compare any listed company to its peers – either nationally or globally for a financial comparison.
From a company’s record, use <RV> to access a variety of pre-defined peer groups and geographical settings and compare either by whole company or by segment. Tabs allow for both default and customised analysis.
If you have any questions about any of the resources above or any aspect of company research, please contact the Library.
Feature image from Pixabay. Available at: https://pixabay.com/photos/skyline-skyscraper-skyscrapers-1925943/
Categories & Tags:
Leave a comment on this post:
You might also like…
Using AI tools for your literature review
There are a proliferation of AI tools that can help you organise your life, work and study. This post focuses on academic or scholarly tools that have been developed to enhance the literature searching process, whether for independent research, an assignment or thesis. Bear in mind that these predominantly relate to finding journal/research papers, and not technical, business or trade sources such as standards, market research, industry reports or financial data. So ...
Finding successful past Cranfield theses
It’s always a good idea to look at examples of theses before you start work on your own. You may find them valuable for reading previous research, and for looking at structure, style and methodology. ...
On‑campus or off‑campus? How Cranfield students found their home away from home
Finding the right place to live is one of the biggest decisions you’ll make as you begin your student journey. Whether you’re looking for the convenience and community of living on-campus or the independence ...
Avoiding common referencing errors
As librarians, we get to see the full spectrum of reference lists in student work —from exemplary to … well, let’s just say, works still very much in progress! We are experts in spotting mistakes ...
Using your Mendeley library after you have left Cranfield
So you have spent the whole year (or more) lovingly collecting references around the topics that matter to you and now you have a large, personalised library in Mendeley Reference Manager containing all that information. ...
Referencing the use of generative AI in your work
We recognise that Artificial Intelligence (AI) has, and will increasingly, become a part of our everyday lives and that we need to adapt to it. Hopefully you will have already seen the guidance for staff ...

This is an outstanding post that’s filled with so many useful nuggets. Thank you for being so detailed on competitor analysis. Great work and keep it up.