Researching a market or industry?
07/11/2024
We’ve been running some lunchtime sessions recently on researching markets and industries. Here’s a quick a recap for those who took part or a brief introduction for anyone who missed the session.
If you need industry data or analysis, sector trends, values and forecasts etc., you might want to look at some of our key market and industry databases.
IBISWorld has reports on industries within a wide variety of countries worldwide plus some global reports. Industries covered range from airport operations and advertising to water supply and waste management. Reports include industry performance with SWOT analysis, market share, competitive landscape, market players, and key success factors. Archived reports are also available if you are researching a sector over time.
BMI Research from Fitch Solutions provides overviews, SWOT analyses, forecasts and regulatory information on a global scale for more than 20 sectors. Most coverage is country-specific, some areas also include regional reports. Data downloads are also available.
For market research, we would recommend Mintel for B2C markets in the UK. Reports contain information on the market, major companies, consumers and brands. A ‘databook’ is also available for each report, providing access to relevant survey data.
Passport covers most consumer markets worldwide, providing market analysis, company and brand information. Time series data is also available for markets worldwide.
Statista is also worth a look. It provides access to statistics and facts on c600 industries across 50+ countries and can sometimes be invaluable for industries where coverage is patchy elsewhere.
To find out what press coverage there has been about a company or industry, take a look at Factiva which provides access to over 10,000 global press sources. Also, bear in mind that there may be articles with an industry or company focus in both academic and trade journals. Again, for those researching a niche industry, these can be really helpful.
To find out more about any of the resources above, please get in touch or pop into the Library and ask a member of the team.
Feature image from Pixabay. Available at: https://pixabay.com/photos/shopping-business-retail-1165437/
Categories & Tags:
Leave a comment on this post:
You might also like…
Cranfield alumni hits 2 million views milestone with accessible archaeology YouTube channel
Cranfield alumni Rosie Crawford’s journey is nothing short of inspiring. While pursuing her undergraduate studies, Rosie created 'JustALittleRoo,' a free online access and outreach platform across YouTube, Instagram, and TikTok to share her experience as ...
From lean principles to lasting love: A Cranfield PhD journey
From the bustling streets of Turkey to Cranfield University, one graduate’s journey embodies the power of academic pursuit, industry connection, and unexpected life events. This is the story of Zehra Canan, ...
Finding economic data on Passport
One of the quickest and easiest ways to find global economic statistical data from a range of authoritative sources is to use Passport. Passport, a Euromonitor product, has both quarterly and annual historical data going ...
Level 7 apprenticeships support social mobility and address skills gaps
A recent article in The Times painted a misleading picture of Level 7 apprenticeships, accusing companies of sending senior executives on management courses, and diverting levy funding away from entry-level apprenticeships. The story fails ...
Want to improve your reading skills?
Are you starting to read through the mountains of journals, books or articles for your project or on your course reading list? Let’s start with a few myths about the reading process: You need to ...
From classroom to real-world robotics: My experience at Cranfield University
Hi there! I’m Sakshi Chavan, and I’m thrilled to share my experiences as a recent graduate of the MSc in Robotics at Cranfield University. I graduated in 2024 and am currently ...