Market research reports are heavily used in MIRC. So how would you create a reference for a Mintel report or something similar? Here’s our guidance on how to reference a market research or industry report using the Harvard style used at Cranfield University:
- Publishing organisation or author
- (Year of publication)
- Title or section of report
- Day/Month if available.
- Available at: URL
- (Accessed: date).
Here are some examples of what your bibliographic references might look like:
MarketLine (2015) Germany – Management & Marketing Consultancy. January. Available at: http://advantage.marketline.com. (Accessed: 03 March 2015).
Mintel (2014) Beer – UK. December. Available at: http://academic.mintel.com/. (Accessed: 03 March 2015).
Euromonitor International (2014) Chocolate Confectionery in the United Kingdom: Category Briefing. 25 September. Available at: http://www.portal.euromonitor.com/. (Accessed 01 March 2015).
As always if you have any questions about referencing, pop into MIRC or contact us at firstname.lastname@example.org.