How do I reference a market research report… in the Cranfield Author-date style?
18/03/2015
Market research reports are heavily used in MIRC. So how would you create a reference for a Mintel report or something similar? Here’s our guidance on how to reference a market research or industry report using the Author-date style used at Cranfield University:
What to include in the reference:
- Publishing organisation or author
- (Year of publication)
- Title or section of report
- Day/Month if available.
- Available at: URL
- (Accessed: date).
Here are some examples of what your bibliographic references might look like:
MarketLine (2015) Germany – Management & Marketing Consultancy. January. Available at: http://advantage.marketline.com. (Accessed: 03 March 2015).
Mintel (2014) Beer – UK. December. Available at: http://academic.mintel.com/. (Accessed: 03 March 2015).
Euromonitor International (2014) Chocolate Confectionery in the United Kingdom: Category Briefing. 25 September. Available at: http://www.portal.euromonitor.com/. (Accessed 01 March 2015).
As always if you have any questions about referencing, pop into MIRC or contact us at library@cranfield.ac.uk.
Feature image from Pixabay. Available at: https://pixabay.com/photos/student-typing-keyboard-text-woman-849822/
Categories & Tags:
Leave a comment on this post:
You might also like…
Library services over the Christmas period
Kings Norton Library and our School of Management Library will be open 24/7 throughout the holiday period as a study space. Library staff will work until 6pm on Friday 20 December and will resume their normal ...
How does Cranfield prepare me to be a Systems Engineer?
What is a systems engineer? ‘Systems engineering’ is not something that most people would think of when looking at how workplace cohesiveness is maintained, but in the last 30 years it has become an integral ...
Looking for case studies?
Case studies are used in many business schools to study real-life business and management scenarios. They can be particularly successful in generating discussion and debate around business themes. In the SOM Library, we are often ...
Using the Mendeley Cite Add-in with Word
You can use the Mendeley Cite Add-in with Word to create in-text references and bibliographies. Finding Mendeley Cite in Word To check that the Mendeley Cite add-in is installed in the version of Word that ...
Preparing for assignments and exams?
Sorry! We know it seems a bit mean to mention the exams in January rather than looking forward to the break before it! However, we know many of you will be thinking about your forthcoming ...
Researching… M&A
Mergers and acquisitions are constant headline-makers, from high-profile takeovers to game-changing mergers. But if you need to go beyond the headlines - whether for a coursework assignment, thesis, or just out of curiosity - where ...