How do I reference a market research report… in the Cranfield Author-date style?
18/03/2015
Market research reports are heavily used in MIRC. So how would you create a reference for a Mintel report or something similar? Here’s our guidance on how to reference a market research or industry report using the Author-date style used at Cranfield University:
What to include in the reference:
- Publishing organisation or author
- (Year of publication)
- Title or section of report
- Day/Month if available.
- Available at: URL
- (Accessed: date).
Here are some examples of what your bibliographic references might look like:
MarketLine (2015) Germany – Management & Marketing Consultancy. January. Available at: http://advantage.marketline.com. (Accessed: 03 March 2015).
Mintel (2014) Beer – UK. December. Available at: http://academic.mintel.com/. (Accessed: 03 March 2015).
Euromonitor International (2014) Chocolate Confectionery in the United Kingdom: Category Briefing. 25 September. Available at: http://www.portal.euromonitor.com/. (Accessed 01 March 2015).
As always if you have any questions about referencing, pop into MIRC or contact us at library@cranfield.ac.uk.
Feature image from Pixabay. Available at: https://pixabay.com/photos/student-typing-keyboard-text-woman-849822/
Categories & Tags:
Leave a comment on this post:
You might also like…
How do I cite…. items with multiple authors in APA7?
This post follows on from our post on using 'et al' in citations but has a slightly different focus - do read them both! As you may know, in-text citations can be written either as ...
The British Library Business and IP Centre
Did you know that the Business and IP Centre at the British Library, on the Euston Road in London, has a variety of events and resources to support entrepreneurs and small businesses? If you register ...
Getting started on your Master’s thesis
Please note: This post is intended to provide advice to all students undertaking a thesis in the Faculty of Engineering and Applied Sciences. There is separate advice for School of Management students. Choosing your thesis ...
A key strength of the Management MSc: Thesis-linked Internships for all students
What drew me to Cranfield was not just its reputation, but the practical, real-world approach embedded in the curriculum. The course offers the chance to work on live case studies with companies and even ...
Register for a British Library Reader’s Pass
The British Library (Euston, London) is open to students and researchers who wish to use its world-class collections and resources. To do this, you need to register for a reader's pass. Begin by reading the ...
Unlock your full searching potential with a personal account in EBSCO or ProQuest
Some of our journal-searching resources include features that are only available when you have registered for an individual account. These features can help you to: Save time Document your work Keep up to date. Sound ...