How do I reference a market research report… in the Cranfield Author-date style?
18/03/2015

Market research reports are heavily used in MIRC. So how would you create a reference for a Mintel report or something similar? Here’s our guidance on how to reference a market research or industry report using the Author-date style used at Cranfield University:
What to include in the reference:
- Publishing organisation or author
- (Year of publication)
- Title or section of report
- Day/Month if available.
- Available at: URL
- (Accessed: date).
Here are some examples of what your bibliographic references might look like:
MarketLine (2015) Germany – Management & Marketing Consultancy. January. Available at: http://advantage.marketline.com. (Accessed: 03 March 2015).
Mintel (2014) Beer – UK. December. Available at: http://academic.mintel.com/. (Accessed: 03 March 2015).
Euromonitor International (2014) Chocolate Confectionery in the United Kingdom: Category Briefing. 25 September. Available at: http://www.portal.euromonitor.com/. (Accessed 01 March 2015).
As always if you have any questions about referencing, pop into MIRC or contact us at mirc@cranfield.ac.uk.
Feature image from Pixabay. Available at: https://pixabay.com/photos/student-typing-keyboard-text-woman-849822/
Categories & Tags:
Leave a comment on this post:
You might also like…
Working on your internship report
Instead of producing a traditional thesis, as covered in our earlier post, some students in the School of Management - and perhaps some in other Cranfield Schools too - will embark upon on an internship ...
Embracing a Marketing and Leadership MSc Apprenticeship.
A Q&A with Faizah Azeem. Why did you decide to undertake a postgraduate apprenticeship in Marketing and Leadership? Cranfield delivers a unique programme that sits well with professionals wanting to develop themselves into expert ...
What is ‘Digital Forensic Science’?
Despite being a fundamental tool for many organisations and criminal justice systems around the world, arguably digital forensic science as a discipline does not always get the recognition it deserves in media broadcasts. Therefore, public ...
Pandemic PhD to prospects PhD
Hello, my name is Danni and I’m a third-year PhD student in the School of Water, Energy, and Environment specifically within the Soil, Agrifood and Biosciences department. My PhD focuses on how biostimulants (seaweeds, ...
Connected and Autonomous Vehicle Engineering (Automotive) MSc alumnus Sohan Pookolayil Varghese on Cranfield, his career path, and why the automotive industry is such an exciting place to be
Sohan Pookolayil Varghese completed the Connected and Autonomous Vehicle Engineering (Automotive) MSc in 2022. Here, he talks about his lifelong love of cars, why he chose Cranfield, and his career at Jaguar Land Rover where ...
Design as a Tool for Change
Design as a Tool for Change: Exploring Circular Economy and Sustainability through a visit to the Design Museum Design has become increasingly important in creating sustainable solutions for a better future. At the forefront ...