How do I reference a market research report… in the Cranfield Author-date style?
18/03/2015

Market research reports are heavily used in MIRC. So how would you create a reference for a Mintel report or something similar? Here’s our guidance on how to reference a market research or industry report using the Author-date style used at Cranfield University:
What to include in the reference:
- Publishing organisation or author
- (Year of publication)
- Title or section of report
- Day/Month if available.
- Available at: URL
- (Accessed: date).
Here are some examples of what your bibliographic references might look like:
MarketLine (2015) Germany – Management & Marketing Consultancy. January. Available at: http://advantage.marketline.com. (Accessed: 03 March 2015).
Mintel (2014) Beer – UK. December. Available at: http://academic.mintel.com/. (Accessed: 03 March 2015).
Euromonitor International (2014) Chocolate Confectionery in the United Kingdom: Category Briefing. 25 September. Available at: http://www.portal.euromonitor.com/. (Accessed 01 March 2015).
As always if you have any questions about referencing, pop into MIRC or contact us at library@cranfield.ac.uk.
Feature image from Pixabay. Available at: https://pixabay.com/photos/student-typing-keyboard-text-woman-849822/
Categories & Tags:
Leave a comment on this post:
You might also like…
Creating Impact: Women in STEM Scholars discuss their journey and aspirations
We recently had the opportunity to catch up with some of your Women in STEM scholars to discuss what receiving the scholarship means to them, their experiences studying and living in the UK, their ...
Getting involved in outreach activities improved me as a Cranfield PhD Researcher
I spent an amazing three years as a PhD student with the Plant Science Laboratory, researching the metabolic and physiological changes in mango ripening. As a Cranfield PhD student I had many opportunities outside ...
Academic spotlight interview: Hannah Allen
From Crime Scenes to Classrooms: Hannah Allen’s Unique Path in Forensic Science “Forensics is about finding justice for victims, ensuring the guilty are prosecuted, and protecting the innocent.” Forensic Investigation MSc Course Director, Hannah ...
Automotive Engineering MSc alumnus Ghazi Raad on the impact of Cranfield on his career
Ghazi Raad is a Senior Innovation Engineer at AQA. He graduated from Cranfield University with an MSc in Automotive Engineering in 2023, after also completing a Pre-master’s in engineering in 2022. ...
Running a peer analysis in Fame
If you need to compare a UK company’s financial performance against that of other companies, Fame is a great place to start. This database contains the financial accounts of over 8.5 million public and private ...
From medical robotics to space exploration: My journey at Cranfield University
My name is Praveen Elavazhagan, and I’m from India. I recently completed my MSc in Robotics at Cranfield University, graduating in 2024. My journey to Cranfield, and now into a PhD, ...