Discover our blogs

Aerospace | Cranfield University

Aerospace

Agrifood | Cranfield University

Agrifood

Alumni | Cranfield University

Alumni

Careers | Cranfield University

Careers

Careers | Cranfield University

Defence and Security

Design | Cranfield University

Design

Energy and Power | Cranfield University

Energy and Power

Environment | Cranfield University

Environment

Forensics | Cranfield University

Forensics

Libraries | Cranfield University

Libraries

Libraries | Cranfield University

Manufacturing

Libraries | Cranfield University

School of Management

Libraries | Cranfield University

Transport Systems

Water | Cranfield University

Water

Homepage / How do I reference a market research report… in the Cranfield Author-date style?

How do I reference a market research report… in the Cranfield Author-date style?

18/03/2015

Header-Cranfield-University

Market research reports are heavily used in MIRC.  So how would you create a reference for a Mintel report or something similar?   Here’s our guidance on how to reference a market research or industry report using the Author-date style used at Cranfield University:

What to include in the reference:mintel-rpt

  • Publishing organisation or author
  • (Year of publication)
  • Title or section of report
  • Day/Month if available.
  • Available at: URL
  • (Accessed: date).

Here are some examples of what your bibliographic references might look like:

MarketLine (2015) Germany – Management & Marketing Consultancy. January. Available at: http://advantage.marketline.com. (Accessed: 03 March 2015).

Mintel (2014) Beer – UK.  December.  Available at: http://academic.mintel.com/. (Accessed: 03 March 2015).

Euromonitor International (2014) Chocolate Confectionery in the United Kingdom: Category Briefing. 25 September. Available at: http://www.portal.euromonitor.com/.  (Accessed 01 March 2015).

As always if you have any questions about referencing, pop into MIRC or contact us at mirc@cranfield.ac.uk.

Written by:

Written By: Karen Stokes

Categories & Tags:

Leave a comment on this post:

Sign up for more information about studying master’s and research degrees at Cranfield

Sign up now
Go to Top