How do I reference a market research report… in the Cranfield Author-date style?
18/03/2015

Market research reports are heavily used in MIRC. So how would you create a reference for a Mintel report or something similar? Here’s our guidance on how to reference a market research or industry report using the Author-date style used at Cranfield University:
What to include in the reference:
- Publishing organisation or author
- (Year of publication)
- Title or section of report
- Day/Month if available.
- Available at: URL
- (Accessed: date).
Here are some examples of what your bibliographic references might look like:
MarketLine (2015) Germany – Management & Marketing Consultancy. January. Available at: http://advantage.marketline.com. (Accessed: 03 March 2015).
Mintel (2014) Beer – UK. December. Available at: http://academic.mintel.com/. (Accessed: 03 March 2015).
Euromonitor International (2014) Chocolate Confectionery in the United Kingdom: Category Briefing. 25 September. Available at: http://www.portal.euromonitor.com/. (Accessed 01 March 2015).
As always if you have any questions about referencing, pop into MIRC or contact us at mirc@cranfield.ac.uk.
Feature image from Pixabay. Available at: https://pixabay.com/photos/student-typing-keyboard-text-woman-849822/
Categories & Tags:
Leave a comment on this post:
You might also like…
Want to improve your reading skills?
Are you starting to wade through the mountains of reading that you have discovered for your project? You've searched the library databases, journals and printed collection and now have a reading list that stretches to ...
What a Mango Scientist Learned from Anthropy 23
Anthropy 23 and the ‘Emerging Leader’ title As a researcher, a setting like Anthropy was quite foreign to me. The conferences I have attended before were scientific/academic gatherings, where people presented data they had gathered ...
The beginning of my Cranfield journey as a Water student.
Joining Cranfield University is a dream come true! I made this decision based on what I had learnt from some of my colleagues from my home country who had studied here, and alumni of ...
Webinars and workshops running in December
Our Library Services staff run a wide range of webinars and in-person workshops to support your work and boost your success at Cranfield. They cover topics including using our databases effectively, referencing, study skills, the ...
World Soil Day 2023, 5 December – showcasing the Cranfield University Soilscapes Viewer tool
UN World Soil Day on 5 December is a vital reminder of the importance of soil in all our lives. Supporting growth of the food we eat; cleaning the water we drink; supporting the foundations ...
Collect your reservations 24/7 from the SOM Library locker
SOM Library customers, did you know that you can reserve items on Library Search and then pick them up at any time of the day or night from our SOM Library locker using your University ...