Strategic Marketing MSc
From a trip to MediaCom to working on a Marketing Consultancy Project – it’s an exciting year ahead on the Strategic Marketing MSc
Orientation week… We have started the academic year on a high. The height of excitement during orientation week for me, apart from getting to know our new cohort of course 🙂 was our student and ...
Future of Marketing and Sales Practices Conference: A Cranfield Thought Leadership Initiative
“Does the advent of artificial intelligence (AI) and big data analytics mean the end of marketing as we know it?” “Will there be even fewer marketing directors in the executive board of organisations in the ...
From Products to Customer Engagement – Present and Future
Apple didn’t kill the music industry. They just invented ways of making life easier and more enjoyable for music consumers, ending the need to buy full-length albums. It wasn’t Netflix that killed Blockbusters; it was ...
The Strategic Marketing MSc 2017/18 cohort experiences the group consultancy project
One of the best things about Cranfield University is its focus on practical application of the theories we learn in lectures. We, the Strategic Marketing MSc students, recently experienced the essence of that during our ...
Why I chose the MSc in Strategic Marketing at Cranfield
A year ago I was making the decision that changed my life: I decided to join Cranfield University for the MSc in Strategic Marketing. The photo on the left shows the first time I visited ...
What does the future hold for sales and marketing?
We understand customer behaviour better than ever before, and the range and scale of insights will only extend and sharpen in the coming years with 3D virtual reality, sensors and location-centric data. That’s all fine ...