Strategic Marketing MSc
The Marketing Consultancy Project with Fitflop
Hello folks! My classmates and I had the opportunity to work on a marketing consulting project as part of the MSc Strategic Marketing. Sounds interesting right? So, let’s get to more about it! Each year, ...
My experience of studying Strategic Marketing at Cranfield School of Management
Around five months ago, I started a new chapter in my life by coming to Cranfield School of Management to gain my MSc in Strategic Marketing, this was one of the best decisions I’ve ever ...
From a trip to MediaCom to working on a Marketing Consultancy Project – it’s an exciting year ahead on the Strategic Marketing MSc
Orientation week… We have started the academic year on a high. The height of excitement during orientation week for me, apart from getting to know our new cohort of course 🙂 was our student and ...
Future of Marketing and Sales Practices Conference: A Cranfield Thought Leadership Initiative
“Does the advent of artificial intelligence (AI) and big data analytics mean the end of marketing as we know it?” “Will there be even fewer marketing directors in the executive board of organisations in the ...
From Products to Customer Engagement – Present and Future
Apple didn’t kill the music industry. They just invented ways of making life easier and more enjoyable for music consumers, ending the need to buy full-length albums. It wasn’t Netflix that killed Blockbusters; it was ...
The Strategic Marketing MSc 2017/18 cohort experiences the group consultancy project
One of the best things about Cranfield University is its focus on practical application of the theories we learn in lectures. We, the Strategic Marketing MSc students, recently experienced the essence of that during our ...