School of Management
The Purpose of Education
"The whole purpose of education is to turn mirrors into windows" This interesting quote by Sydney J. Harris, a Journalist and Newspaper columnist, dates back to August 1978. To better understand what he meant, one ...
From Products to Customer Engagement – Present and Future
Apple didn’t kill the music industry. They just invented ways of making life easier and more enjoyable for music consumers, ending the need to buy full-length albums. It wasn’t Netflix that killed Blockbusters; it was ...
The CFA UK Research Challenge 2018 – our journey so far
I’m from Bogota, Colombia. I studied Business Management at the Havarian University which is among the top three private universities in Colombia. After that I got an internship at the biggest securitisation company in Colombia ...
Teaching Sustainability: More than just a game
Gamification is the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to a more serious business or policy environment has increasingly gained attention in the last years ...
The Strategic Marketing MSc 2017/18 cohort experiences the group consultancy project
One of the best things about Cranfield University is its focus on practical application of the theories we learn in lectures. We, the Strategic Marketing MSc students, recently experienced the essence of that during our ...
Life as a full-time Logistics and Supply Chain Management student at Cranfield
Cranfield played a very big role in my undergraduate degree. When I was doing my research in accounting and reading journals I kept coming across research from Cranfield. I identified that the top ranked journals ...