School of Management
The Strategic Marketing MSc 2017/18 cohort experiences the group consultancy project
One of the best things about Cranfield University is its focus on practical application of the theories we learn in lectures. We, the Strategic Marketing MSc students, recently experienced the essence of that during our ...
Life as a full-time Logistics and Supply Chain Management student at Cranfield
Cranfield played a very big role in my undergraduate degree. When I was doing my research in accounting and reading journals I kept coming across research from Cranfield. I identified that the top ranked journals ...
‘Turn This Ship Around’ and acting your way to new thinking, or ‘fake it till you make it’! (Part one of four)
David Marquet tells us about the time he was rapidly running out of time and needed to raise morale quickly. He had two choices, “Change your own thinking and hope this leads to new behaviour, ...
Why I chose the MSc in Strategic Marketing at Cranfield
A year ago I was making the decision that changed my life: I decided to join Cranfield University for the MSc in Strategic Marketing. The photo on the left shows the first time I visited ...
Redefining business purpose: the Edie Conference dos and don’ts
“If you want to go fast, go alone; if you want to go far, go together” – African Proverb How are companies going to operate when their resources are gone? How are leaders going to ...
From blockchain technologies to cyber security – our Finance master’s programmes now offer Fintech modules
The term Fintech describes the use of software and financial technology in the financial industry. Fintech organisations use new technology to enhance their financial services for their customers and their business. Fintech is the future. ...