Why combatting deshopping is key to retail success
From clothing worn once for a special event then returned for a full refund, to tins of half-used paint taken back to store containing a brick to make up the weight, fraudulent returns are ...
Marketing sustainability claims: How to avoid greenwashing
As businesses strive to market themselves to best appeal to today’s sustainability-conscious consumers, it is perhaps inevitable that claims will be made that don’t necessarily give the truth, the whole truth and nothing but ...
In pursuit of sustainability: ‘It’s the most sensible thing to do’
Speaking to Cranfield Sustainability Business Specialist Apprenticeship with Sustainability MSc student Archie Lasseter, we ask him where his passion for the subject comes from. “I just think it’s the most sensible thing to do,” ...
Sustainability: Why it’s ok not to have all the answers
“Profit is a good thing,” states Cranfield Emeritus Professor David Grayson emphatically. “I’m a big believer in capitalism and market economies. I just want businesses to be producing true profits based on the true ...
“My Cranfield degree transformed me as a person”
Kalyani Hegde (Management MSc, 2021), is currently working as the Head of Supply Chain, Administration and Legal at Nandu Chemicals Private Limited. We caught up with Kalyani to find out more about her experiences ...
“Studying at Cranfield encouraged me to move out of my comfort zone”
For marketing professional Jim Davies, studying for a part-time MSc in Marketing and Leadership at Cranfield School of Management was the catalyst for making a bold career move after more than a decade spent ...
Unilever Accelerator Challenge: Winning team B.E.A.T share their experience
350 Cranfield University students were set real-world challenges from Unilever’s ice-cream and savoury foods categories and tea business, ekaterra. In the first three weeks of the challenge, the students formed teams from across University ...
Closing the skills gap: The Cranfield Sustainability MSc
By Dr Rosina Watson and Dr Kenisha Garnett Sustainability is a global topic that requires collective global action and mindset change. That’s why we’re so excited about our new, part-time Sustainability MSc and its ...
A book to save the planet
When you hear ‘a book to save the planet’, what comes to mind? A magic text from an epic fantasy movie or part of the twist in a sci-fi action film plot? If either ...
Bridging digital inequality
Introduction On a wintry Sunday evening this January, I decided to make a short cavalier workout video at the gym aimed at inspiring my nearest and dearest to steadily enhance their fitness regime. But ...