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Homepage / Marketing and Leadership MSc

Marketing and Leadership MSc

Why we love John Lewis at Christmas: The psychology behind festive adverts

Tom Jaycocks2021-09-15T16:24:25+01:0014/12/2020|Tags: Adverts, christmas, Christmas TV ads, marketing|

By Dr Annmarie Hanlon, Senior Lecturer in Digital and Social Media Marketing Christmas is big business, and the world of the festive television advert is no different. Over the past decade, Christmas offerings from the ...

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Marketing and Leadership MSc

Why we love John Lewis at Christmas: The psychology behind festive adverts

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