A book to save the planet
When you hear ‘a book to save the planet’, what comes to mind? A magic text from an epic fantasy movie or part of the twist in a sci-fi action film plot? If either or both, that would not be unreasonable because that is the stuff they are quite made of.
But this is a real book were talking about: The Sustainable Business Handbook: A guide to becoming more innovative, resilient and successful, written by Cranfield’s Emeritus Professor of Corporate Responsibility, David Grayson CBE along with sustainability experts Chris Coulter and Mark Lee. Oh, and yes, it is our planet, about which the IPCC earlier this month revealed that close to 40% of its population are now highly vulnerable to climate change.
At the f2f launch of this book which also marked the inaugural meeting for students of Cranfield’s new part-time MSc in Sustainability and themed: Sustainable Business: Building a global movement, Prof. Grayson remarked that its 13 chapters- under different topics such as Strategy, Business Case, Reporting – each describe a step-by-step process of how businesses can become sustainable and gives two examples of companies on their sustainability journey, one from Green giants (global sustainable brands) and the other from lesser recognised organisations, either starting out on their sustainability journey or already on it. Having purchased the book and had a cursory look at its pages, I confirm that its layout is practical and loaded. Little wonder that a Senior Executive of the world’s largest food company, Nestlé, describes the book as a “much-needed tool” to guide companies in building a more sustainable yet profitable future.
At that launch event which was held on March 2, 2022, Prof. Grayson did caution that as sustainability drivers and future leaders, students of sustainability will face lots of challenges in a rapidly changing and globalised world, but he also highlighted that these challenges would present the students with new business opportunities and entrepreneurial ideas which they must eagerly seek out and explore.
Two days later, I had the opportunity to sit with Prof. Grayson for an interview. Topics covered included, why this book (after co-authoring another successful book on sustainability and business leadership just 4 years ago), this time. I discovered it was partly as a result of several inquiries from people as well as some of the biggest companies, seeking something “intensely practical”, that would take businesses and employees through the essential steps for becoming sustainable. As the short interview progressed, I began to see the hard work by, and goodwill of, the authors that came to bear as they gathered data, information and real sustainable business experiences from companies around the globe.
Finally, Prof Grayson, the “incorrigible optimist” (his words not mine) said his charge to the sustainability students at Cranfield School of Management, is for them to become powerful advocates for sustainability inside organisations and to go much better and much faster as “stewards of the future”; and I am very sure the erudite Professor would not object if this mandate is extended to every and anyone who, by reading this book and more, commits to saving the planet.
You can watch the full recording of Professor Grayson’s session ‘Sustainable Business: Building a global movement!’ here.
Categories & Tags:
Leave a comment on this post:
You might also like…
How do I access the full-text of Harvard Business Review (HBR)?
This is one of the most frequently asked questions in the School of Management Library, presumably because HBR is such a key management journal and is renowned worldwide. The short answer is via EBSCO Business ...
Want to find out more about data documentation?: Workshop on 1 June
Data documentation is essential to make sure that well-organised and well-documented research data can be produced from our research projects. It ensures that your data will be understood and interpreted by any user. It will ...
Working on your internship report
Instead of producing a traditional thesis, as covered in our earlier post, some students in the School of Management - and perhaps some in other Cranfield Schools too - will embark upon on an internship ...
Embracing a Marketing and Leadership MSc Apprenticeship.
A Q&A with Faizah Azeem. Why did you decide to undertake a postgraduate apprenticeship in Marketing and Leadership? Cranfield delivers a unique programme that sits well with professionals wanting to develop themselves into expert ...
What is ‘Digital Forensic Science’?
Despite being a fundamental tool for many organisations and criminal justice systems around the world, arguably digital forensic science as a discipline does not always get the recognition it deserves in media broadcasts. Therefore, public ...
Pandemic PhD to prospects PhD
Hello, my name is Danni and I’m a third-year PhD student in the School of Water, Energy, and Environment specifically within the Soil, Agrifood and Biosciences department. My PhD focuses on how biostimulants (seaweeds, ...
This is a brilliant article Justice, I thoroughly enjoyed reading this. Nice conclusion – we have to commit to saving the planet 🙌🏽🙌🏽🙌🏽
I am definitely getting this book. I look forward to reading more articles from you