How Save Eat could save us from mountains of food waste
09/05/2016

From Candy Crush to fitness trackers, the popularity of smartphone and tablet apps shows no sign of waning. Myself and two other students (Lourdes Saca and Isaure Tsassis) are studying on the MDes programme at the Centre for Competitive Creative Design at Cranfield. We thought we could come up with an app business model that also solved a social and environmental issue – food waste.
As part of our course, we had to spend a week inventing a company and developing its business model. We had realised a few weeks before that a third of the food bought in UK supermarkets is thrown away. The amount of food still edible represents £1.2 billion and this waste means resources used in producing, transporting and selling the food are wasted. We decided to invent a company that could tackle the food waste crisis.
We created Save Eat, a mobile app which helps users to manage their food consumption in a smart and delicious way while also reducing the food they waste. Our tutor, Dr Maarten Van Der Kamp saw real potential in our idea and here we are… we are really hoping that we can make Save Eat a reality!
Save Eat is an easy-to-use app and we’re hoping it will become your favourite new tool in the kitchen. All you have to do is take a picture of your receipt from the supermarket and the app records all your items automatically. Then, Save Eat sorts all your items depending on the expiry date, and it sends reminders and suggests delicious recipes for the food which is going to expire. It also proposes your shopping list and allows you to plan meals in the calendar. You will also be able to see how much money you save or waste, and set a budget for your grocery. Finally, you will receive advice to store your food in a better way to make sure it lasts longer.
As a result, you will:
- Reduce waste
- Save time
- Save money
We’ve just launched this Save Eat promotion video and posted it as part of the #VOOM Competition, organised by Virgin, in order to win £250,000 ad campaign and £50,000 cash. To win this competition we have to be in the first 160 participants and then pitch our idea in front of judges including Sir Richard Branson. This would be an amazing opportunity to make the Save Eat app a reality. Please vote for us!
We are so grateful to be on this incredible adventure thanks to the support of Cranfield University and the Bettany Centre for Entrepreneurship.
Make your life easier. Don’t Waste It. Save Eat.
Categories & Tags:
Leave a comment on this post:
You might also like…
Want to improve your reading skills?
Are you starting to wade through the mountains of reading that you have discovered for your project? You've searched the library databases, journals and printed collection and now have a reading list that stretches to ...
What a Mango Scientist Learned from Anthropy 23
Anthropy 23 and the ‘Emerging Leader’ title As a researcher, a setting like Anthropy was quite foreign to me. The conferences I have attended before were scientific/academic gatherings, where people presented data they had gathered ...
The beginning of my Cranfield journey as a Water student.
Joining Cranfield University is a dream come true! I made this decision based on what I had learnt from some of my colleagues from my home country who had studied here, and alumni of ...
Webinars and workshops running in December
Our Library Services staff run a wide range of webinars and in-person workshops to support your work and boost your success at Cranfield. They cover topics including using our databases effectively, referencing, study skills, the ...
World Soil Day 2023, 5 December – showcasing the Cranfield University Soilscapes Viewer tool
UN World Soil Day on 5 December is a vital reminder of the importance of soil in all our lives. Supporting growth of the food we eat; cleaning the water we drink; supporting the foundations ...
Collect your reservations 24/7 from the SOM Library locker
SOM Library customers, did you know that you can reserve items on Library Search and then pick them up at any time of the day or night from our SOM Library locker using your University ...
This is amazing idea Dorothee! All the best for the competition.