sustainability
The 10 areas that must be addressed to deliver Aviation 2050 targets
Kath Middleditch2023-12-15T11:35:35+00:0015/12/2023|Tags: aviation, climate change, SAF, sustainability|
The need for urgent action on sustainable aviation is clear. For industry to meet ICAO and Paris Agreement targets, both the delivery and scaling up of change must happen within this decade. This urgency ...
An updated integrated vehicle health management (IVHM) value proposition via proactive and predictive maintenance
Antonia Molloy2023-10-31T18:03:31+00:0017/10/2023|Tags: aerospace, aircraft maintenance, digital aviation, integrated vehicle health management, Integrated Vehicle Health Management (IVHM) Centre, IVHM, maintenance, sustainability, transport systems|
Today, most commercial aviation operators have an integrated vehicle health management (IVHM) system in place, whether from their engine provider, the OEMs or third-party providers. It's worth noting that the number of third-party providers ...
Breaking New Ground: Organising Cranfield’s first Hult Prize OnCampus Programme
Clare Hanson2023-09-14T13:03:45+01:0014/09/2023|Tags: cranfield school of management, cranfield university, entrepreneurship, management, mba, msc, school of management, student experience, sustainability|
The Hult Prize is a year-long global competition challenging young people to solve the world’s most pressing issues by creating innovative social ventures. This year, the challenge was to create a for-profit social venture in ...
Why combatting deshopping is key to retail success
Alix Elwin2023-07-07T13:04:31+01:0007/07/2023|Tags: deshopping, e-commerce, future of everything, marketing, retail, sales, Strategic Marketing MSc, sustainability|
From clothing worn once for a special event then returned for a full refund, to tins of half-used paint taken back to store containing a brick to make up the weight, fraudulent returns are ...
Working smarter, cleaner and greener: The future of manufacturing and materials
Antonia Molloy2023-06-06T16:17:01+01:0031/05/2023|Tags: green, manufacturing and materials, net zero, sustainability, sustainable manufacturing|
Everything we own, use or interact with in life starts with a material or materials. But even we in the industry admit that materials are a huge part of what has led us to ...
Marketing sustainability claims: How to avoid greenwashing
Alix Elwin2023-04-05T16:18:18+01:0021/03/2023|Tags: corporate sustainability, Greenwashing, Management and Corporate Sustainability MSc, marketing, Strategic Marketing Forum, Strategic Marketing MSc, sustainability, Sustainability MSc, Sustainable marketing|
As businesses strive to market themselves to best appeal to today’s sustainability-conscious consumers, it is perhaps inevitable that claims will be made that don’t necessarily give the truth, the whole truth and nothing but ...