Strategic Marketing MSc
Why combatting deshopping is key to retail success
From clothing worn once for a special event then returned for a full refund, to tins of half-used paint taken back to store containing a brick to make up the weight, fraudulent returns are ...
Marketing sustainability claims: How to avoid greenwashing
As businesses strive to market themselves to best appeal to today’s sustainability-conscious consumers, it is perhaps inevitable that claims will be made that don’t necessarily give the truth, the whole truth and nothing but ...