Why we love John Lewis at Christmas: The psychology behind festive adverts
By Dr Annmarie Hanlon, Senior Lecturer in Digital and Social Media Marketing Christmas is big business,...
marketing blog posts
Rising to the challenge: Teaching an MSc the COVID-19 way
As an academic working on a busy university campus, my days are filled with interactions with...
Marketing in this Covid-19 driven recession
Professor Malcolm McDonald offers these thoughts during these difficult times in order to encourage all those...
My experience of studying Strategic Marketing at Cranfield University – Term 2 & 3
As I promised in my previous blog, you will explore Terms 2 & 3 of studying...
The Marketing Consultancy Project with Fitflop
Hello folks! My classmates and I had the opportunity to work on a marketing consulting project...
From a trip to MediaCom to working on a Marketing Consultancy Project – it’s an exciting year ahead on the Strategic Marketing MSc
Orientation week… We have started the academic year on a high. The height of excitement during...
Future of Marketing and Sales Practices Conference: A Cranfield Thought Leadership Initiative
“Does the advent of artificial intelligence (AI) and big data analytics mean the end of marketing...
Sourcing market share data
Are you looking for data on a company or brand’s market share? There are various places you...
The Strategic Marketing MSc 2017/18 cohort experiences the group consultancy project
One of the best things about Cranfield University is its focus on practical application of the...
What does the future hold for sales and marketing?
We understand customer behaviour better than ever before, and the range and scale of insights will...