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marketing

Marketing sustainability claims: How to avoid greenwashing

21/03/2023|Tags: , , , , , , , , |

As businesses strive to market themselves to best appeal to today’s sustainability-conscious consumers, it is perhaps inevitable that claims will be made that don’t necessarily give the truth, the whole truth and nothing but ...

“Studying at Cranfield encouraged me to move out of my comfort zone”

10/05/2022|Tags: , , , , , , , |

For marketing professional Jim Davies, studying for a part-time MSc in Marketing and Leadership at Cranfield School of Management was the catalyst for making a bold career move after more than a decade spent ...

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