Why we love John Lewis at Christmas: The psychology behind festive adverts Marketing and Leadership MSc School of Management Strategic Marketing MSc By Dr Annmarie Hanlon, Senior Lecturer in Digital and Social Media Marketing Christmas is big business,...Read More Dec 14 97
Rising to the challenge: Teaching an MSc the COVID-19 way School of Management Strategic Marketing MSc As an academic working on a busy university campus, my days are filled with interactions with...Read More Jun 12 188
Marketing in this Covid-19 driven recession School of Management Professor Malcolm McDonald offers these thoughts during these difficult times in order to encourage all those...Read More Mar 25 424
My experience of studying Strategic Marketing at Cranfield University – Term 2 & 3 School of Management Strategic Marketing MSc As I promised in my previous blog, you will explore Terms 2 & 3 of studying...Read More Sep 26 422
The Marketing Consultancy Project with Fitflop School of Management Strategic Marketing MSc Hello folks! My classmates and I had the opportunity to work on a marketing consulting project...Read More Apr 24 387
From a trip to MediaCom to working on a Marketing Consultancy Project – it’s an exciting year ahead on the Strategic Marketing MSc School of Management Strategic Marketing MSc Orientation week… We have started the academic year on a high. The height of excitement during...Read More Oct 17 420
Future of Marketing and Sales Practices Conference: A Cranfield Thought Leadership Initiative School of Management Strategic Marketing MSc “Does the advent of artificial intelligence (AI) and big data analytics mean the end of marketing...Read More May 8 245
Sourcing market share data Libraries School of Management Are you looking for data on a company or brand’s market share? There are various places you...Read More Apr 24 353
The Strategic Marketing MSc 2017/18 cohort experiences the group consultancy project School of Management Strategic Marketing MSc One of the best things about Cranfield University is its focus on practical application of the...Read More Mar 16 419
What does the future hold for sales and marketing? School of Management Strategic Marketing MSc We understand customer behaviour better than ever before, and the range and scale of insights will...Read More Feb 14 484