cranfield school of management
Representing Cranfield at the edie Sustainable Leaders Conference
I'm Caroline Harris, and I work for the Sustainable Business Group and the Bettany Centre of Entrepreneurship. As the Event Coordinator for both teams, I focus on creating and increasing engagement and outreach both internally ...
The Sustainability of a Solutionist Mindset
'Have a solutionist mindset' These words were spoken by Ms Solitaire Townsend, the founder of Futerra, who kicked off the Edie 23 conference Consisting of 130+ speakers and 700+ delegates. To achieve the goals of ...
How can policy help unleash the power of sustainable entrepreneurs?
Entrepreneurs are typically cast as antagonists of “the system.” At the same time, the policy landscape has evolved to support them... so long as they maximise economic activity and growth. But what about the new ...
Organising for performance
A recent incident gave me cause to reflect on how we deliver performance. A lot of what people do is focused around KPIs and targets, but sometimes it is just so much simpler to organise ...
Bridging the UK marketing skills gap
Marketing is all around us; a thread that weaves through almost all aspects of our daily lives, from the moment we wake and see brand names on our toothpaste, to our journey to work ...
How a Senior Leader Apprenticeship transformed my career
In this Q&A, Alexis Drake shares her apprenticeship experience and explains why she chose to study the Senior Leader Apprenticeship+ Marketing and Leadership MSc at Cranfield School of Management. Please tell me why you ...