Campaigning
Do views mean votes? A review of political ads from the 2016 US Presidential election
Cranfield University2021-09-15T12:29:00+01:0031/10/2016|Tags: 2016 US Elections, Advertising, Campaigning, Donald Trump, Hillary Clinton, Political Marketing, Politics, Presidential Elections, US Elections|
In 1952, when the first presidential campaign spots were screened on US television, few would have predicted how influential they would become in deciding the race not just to 1600 Pennsylvania Avenue but to every ...