Why I chose the MSc in Strategic Marketing at Cranfield
A year ago I was making the decision that changed my life: I decided to join Cranfield University for the MSc in Strategic Marketing. The photo on the left shows the first time I visited ...
Redefining business purpose: the Edie Conference dos and don’ts
“If you want to go fast, go alone; if you want to go far, go together” – African Proverb How are companies going to operate when their resources are gone? How are leaders going to ...
Mission Command and “Turn the Ship Around” by Louis David Marquet
Turn the Ship Around’s main premise is that many organisations’ management techniques have created Leader-Follower environments, even in the US Navy it seems, and David Marquet sought to bust this approach and develop a Leader-Leader ...
Life as a Food Chain Systems MSc student at Cranfield
My name is Cecile and I’m currently a postgraduate student studying the Food Chain Systems MSc at Cranfield University. I come from an engineering school in France called UniLaSalle Beauvais that specialises in food and ...
Achieving a sustainable future is Mission Possible
What does the sustainable business of 2030 look like? This is the question asked to 18 sustainability business leaders in a two-day workshop as part of the edie Sustainability Leaders Forum, sponsored by Cranfield University ...
From blockchain technologies to cyber security – our Finance master’s programmes now offer Fintech modules
The term Fintech describes the use of software and financial technology in the financial industry. Fintech organisations use new technology to enhance their financial services for their customers and their business. Fintech is the future. ...
Things I wish I knew about Cranfield University and the Finance and Management MSc before coming here
To begin with, the thing I wish I knew the most before coming to the UK from Australia was how strict the Tier 4 student visa process really was. It would have saved a lot ...
What do healthier diets mean for the water scarcity footprint of the UK fruit and veg system?
It is now a well-established fact that eating fresh fruit and vegetables is highly beneficial for human health. Multiple epidemiological studies have shown that increasing consumption of fruit and vegetables reduces the incidence of many ...
Introducing… Passport’s Consumer Lifestyles reports
So, you're researching a Canadian consumer market. You'll want to know about the Canadian people and what makes them tick. Well, one of our best places to start looking would be Passport's Consumer Lifestyles reports... How do ...
What does the future hold for sales and marketing?
We understand customer behaviour better than ever before, and the range and scale of insights will only extend and sharpen in the coming years with 3D virtual reality, sensors and location-centric data. That’s all fine ...