Astra but not as you know it!
12/05/2016
Written by: Ceri, Helen and Scott
Company profile
Astra otoparts are in the business of spare parts for the automotive industry. A few facts to illustrate the size of the market within Indonesia:
11 million cars within the market, 1 million of which are new each year – meaning a population of 10 million potential customers.
98 million motorcycles within the market, 7.5million of which are new each year – meaning a population of 90 million potential customers.
Astra are the largest group of manufacturing, trade and distribution subsidiaries operating within the market in Indonesia, active since 1967. With continuous growth and diversification through there 47 sister companies in 1998 they became a listed company on the Indonesian stock exchange. Astra Otoparts distributes automotive parts to domestic and export markets, they are currently present within >30 countries spanning Asia, America and Europe. The products are managed mainly through 74 distribution offices, 365 Shop and Drive stores, and >1,200 spare part outlets.
Below demonstrates the product portfolio for ASTRA group of motorcycles.
Similar to what we have experienced in other businesses so far this week, Corporate, Social Responsibility is high on the agenda for Astra otopart. The banner under which they concentrate their focus can fall under 1 of the following 4 categories: Education, Health, Environment and Entrepreneurship.
Stock
Astra otoparts carry 4000 SKUs, 40 % of which are fast moving. Stock levels held within the DCs account for 1.7 months worth of sales. Total stock checks are completed bi-annually, with an accuracy level of 99.6%. As quoted by Astra Otoparts all fast moving parts are “close to the floor and close to the door”
Stock holding levels of this magnitude are in place to cope with long import lead times of up to 3 months, and delays within the customs areas at the ports.
Building of a New CDC in Jakarta in 2017 is planned which will utilise an ASRS system in conjunction with voice activated picking in order that both hands of the pickers be utilised.
Astra Otoparts are very advanced with their use of SAP and integration with other packages such as Manhattan their warehouse system, as illustrated in the picture below.
Challenges
Articulated in the slide below are the main challenges currently facing Astra Otoparts.
Categories & Tags:
Leave a comment on this post:
You might also like…
Gear up for the future of vehicle design: Introducing the MSc in Virtual Prototyping for Vehicle Structures (VPVS)
The automotive and motorsport industries are in a constant state of evolution. Light weighting, electrification, and ever-stringent safety regulations are driving a revolution in vehicle design. But this innovation requires a ...
Finding industry profiles in Library resources
When researching an industry; its size, value and performance; competitors, brands and trends in the market etc., we recommend having a look at the following services. These can all be accessed via the SOM Library's ...
Setting up a shared group folder in a reference manager
Many of our students are now busy working on their group projects. One easy way to share references amongst a group is to set up group folders in a reference manager like Mendeley or Zotero. ...
Where are they now? From a Women in STEM scholar to a Sustainability Senior Professional
We recently caught up with Karoline, a previous Women in STEM scholar to find out where her scholarship and Cranfield master’s has taken her. How has Cranfield impacted your career? Studying at Cranfield University ...
Alan Harrison Half-Fee Scholarship 2024/2025 Recipient: A transition from working life back to student life, filled with learning, challenges, and rewarding moments
My first term at Cranfield has been filled with learning, new challenges and rewarding moments. Coming in with only a basic understanding of procurement and supply chain management, I knew the first term would ...
Moving with the times: The ‘new-look’ Cranfield Management MSc
For more than a decade, the Cranfield Management MSc has been at the forefront of management education worldwide. Ranked best Management MSc in the UK for value for money and international student experience by ...