So, you’re researching a Canadian consumer market. You’ll want to know about the Canadian people and what makes them tick. Well, one of our best places to start looking would be Passport’s Consumer Lifestyles reports…

How do I find it?

Use the search box at the top-right of the Passport homepage.

  • Type canada lifestyles
  • Then select the relevant report from the Analysis options

For Canada, we get the following main options:

If you just want a quick summary of major statistics, check out the Datagraphic at the start of the report. For more in-depth analysis, browse the report.

Generally published on an annual basis, Consumer Lifestyles start off with the latest datagraphic and move on to report on the following key areas:

  • Top consumer trends
  • Consumer segmentation
  • House and home
  • Spending and saving
  • Shopping
  • Eating and drinking
  • Grooming and appearance
  • Healthy and ethical living
  • Leisure and recreation.

Download options:

Like any of Euromonitor’s analysis in Passport, it is easily downloaded or printed via the options at the top left of your screen.

If you have any questions or comments about Passport or any of our other resources, please contact MIRC or Kings Norton Library.

Feature image from Pixabay. Available at:

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