Sourcing market share data
08/08/2023

Are you looking for data on a company or brand’s market share? There are various places you can look depending on the industry and geography involved. What follows is a quick step-by-step guide to how to find your data…
Passport:
Passport provides market research for consumer goods markets worldwide. It’s our go-to source for this kind of information.
Use the search box at the top of the Passport homepage to enter the country and market you’re interested in, then click on the search icon or hit enter.
Your results should display across three tabs – for statistics, analysis, and dashboards. Most markets will include both company and brand share data. Brand shares appear in the Statistics tab.
Brand and company shares are displayed in a table format. Click to chart individual data lines. Use the download option (at top right) to save to Excel or PDF.
Mintel:
For UK sectors, Mintel includes market share within its ‘Brand / Company’ section. Access it from the report homepage.
Data is usually formatted in Excel and can be easily downloaded.
IBISWorld:
IBISWorld is more of an industry-focused service so there’s not too much consumer data there, but brand shares are available for major players in industries across the UK and US.
The ‘At A Glance’ section of an IBISWorld report will display major companies and their market shares. No brand breakdown is available here.
If you’re looking for a bit more, the ‘Major Companies’ section may offer data for a few more companies.
So, as you can see, we have various sources you can use to source market share data. Any questions at all, please contact us or come and say hello in SOM Library.
Feature image from Pixabay. Available at: https://pixabay.com/photos/analysis-analytics-business-charts-1841158/
Categories & Tags:
Leave a comment on this post:
You might also like…
Want to improve your reading skills?
Are you starting to wade through the mountains of reading that you have discovered for your project? You've searched the library databases, journals and printed collection and now have a reading list that stretches to ...
What a Mango Scientist Learned from Anthropy 23
Anthropy 23 and the ‘Emerging Leader’ title As a researcher, a setting like Anthropy was quite foreign to me. The conferences I have attended before were scientific/academic gatherings, where people presented data they had gathered ...
The beginning of my Cranfield journey as a Water student.
Joining Cranfield University is a dream come true! I made this decision based on what I had learnt from some of my colleagues from my home country who had studied here, and alumni of ...
Webinars and workshops running in December
Our Library Services staff run a wide range of webinars and in-person workshops to support your work and boost your success at Cranfield. They cover topics including using our databases effectively, referencing, study skills, the ...
World Soil Day 2023, 5 December – showcasing the Cranfield University Soilscapes Viewer tool
UN World Soil Day on 5 December is a vital reminder of the importance of soil in all our lives. Supporting growth of the food we eat; cleaning the water we drink; supporting the foundations ...
Collect your reservations 24/7 from the SOM Library locker
SOM Library customers, did you know that you can reserve items on Library Search and then pick them up at any time of the day or night from our SOM Library locker using your University ...