Those of you using market and industry research in your assignments will need to know how to correctly reference any reports that you include in your work.
To list a report in your references, you would need to record the following elements:
- Author(s) – either individuals (Surname, Initials.) or a group author – such as an organisation.
- (Date of publication).
- Title of report (with report number – if applicable – within a set of round brackets).
- Publisher name – omit this element if the publisher is the same as the author.
Say, for example, you were using the report from IBISWorld pictured below, your reference would look like this:
Dinev, K. (2021). Takeaway & Fast-Food Restaurants in the UK. IBISWorld. https://my.ibisworld.com/
Many market research reports do not have a named author. If you were referencing the MarketLine Advantage report below, which has no author listed, you would use the publisher’s name (MarketLine) as a corporate author and then omit the publisher details from your reference.
Your resulting reference would look like this:
MarketLine. (2021). Organic food in Germany. https://advantage.marketline.com/
Remember to always format APA7 references with a hanging indent. This may not always be obvious with short references like those above.
For all your referencing questions – please contact your Library – Kings Norton Library and MIRC on Cranfield campus or Barrington Library on Shrivenham campus.
Feature image from Pixabay. Available at: https://pixabay.com/photos/office-business-accountant-620822/