Finding company profiles and SWOT analyses
12/11/2022
If you are researching a company for a project or job interview, a company profile will be really helpful, as will a SWOT analysis.
A profile will give you the basic information you need about the firm and its activities, including a company overview and key facts, information on structure and strategy, details of top competitors, major products and services, prospects etc. A SWOT analysis will highlight the company’s strengths, weaknesses, opportunities and threats and you can use this as a basis for further investigation about the company and/or its competitors. Profiles and SWOTs can be found in Factiva, Passport and our journal databases – both EBSCO Business Source Complete and ProQuest One Business. Read on to fid out more.
Factiva
Factiva’s Company Snapshots provide a general company overview. You also have access to company performance and segment information including financial results, a peer-group analysis which ranks competitors and links to latest news items. Standard reports can be downloaded to pdf or you can create a report customised to your requirements. To access these, select ‘Companies / Markets’ > ‘Company’ from the tabs at the top left of the Factiva homepage.
EBSCO Business Source Complete
To source profiles and SWOTs from Business Source Complete:
- Open the Advanced search interface on the database.
- Type the name of the company into the search box and select the option for Title in the dropdown menu. Then click to Search. That’s it.
- If you specifically want a SWOT analysis, add the acronym SWOT into the search box with the company name. It’s that simple!
ProQuest One Business
Like Business Source Complete, ProQuest also includes company profiles within its collections from sources such as D&B Hoovers and GlobalData. It also includes some brokers and analysts’ reports which have a more financial focus. Some of these publications will have additional terms and conditions that you need to agree to.
Again, simply enter your company name into the search box and click on the ‘Company Reports’ button before you click to Search.
Local company profiles in Passport
Passport includes short country-specific profiles for companies within individual industries so if you’re interested in Nestlé’s role in the UK snacks market or similar, these give a more focused view. They will often be presented as a datagraphic. Related reports and data are available to download.
If you have any questions about any aspect of company research, please contact MIRC.
Feature image from Pixabay. Available at: https://pixabay.com/photos/financial-analytics-blur-business-2860753/
Categories & Tags:
Leave a comment on this post:
You might also like…
What opportunities are offered by vehicle connectivity and automation on highway?
Over the past decade, the number of road vehicles connected with the outside world has been growing rapidly, in response to the need for real-time navigation data, the introduction of eCall requirements, the practicality ...
Download the Library app!
You can use it to: Check what we have in our print collection (and a selection of our eBooks too!) Borrow items directly with the app instead of using a self-service machine* Reserve and renew ...
Why I chose Cranfield
After completing an undergraduate degree in Internet of Things Engineering, Zhen Sun was working with Siemens and looking for an area to give his focus to. He seized the opportunity to upgrade his skillset ...
Bloomberg basics
Accessible in SOM Library from 12 dedicated terminals, Bloomberg provides access to the real world of finance through the same platform as used by the world’s leading banks, corporations and government agencies. Bloomberg provides real-time ...
Five tips to help you start your Cranfield journey
Starting your postgraduate study journey can be a roller coaster of emotions; as exciting as it is nerve wracking. While there’s lots to look forward to, it’s also normal to be apprehensive of what ...
How do I reference… YouTube, TikTok and other audio-visual material in the APA7 style?
Have you ever wondered how to include a reference to audio-visual material such as a video posted on YouTube or TikTok? If you have, you're in the right place! Referencing audio-visual material is as straightforward ...