Visit to Sinarmas – Agribusiness and food company in Marunda, Jakarta
08/05/2017

The group received a warm welcome this morning at the Sinarmas palm oil processing facility. We were hosted by Dr Paul Wassell (R&D Division Head), who explained the role of research and development in designing cost engineered products for their business. We learned about the chemistry and processes of manufacturing palm oil base products; such as margarine, shortening, cooking oil, frying fats, bio diesel etc. Like many manufacturing organisations they are focused on SKU rationalisation and integrating of processes. Their world class on-site testing facilities manned by qualified chefs allow them to fully test a wide range of products including baking cakes, bread, chocolate and ice cream. An interesting observation was that despite using sophisticated testing methods for their products, they still use people to test for taste, smell and texture.
We also enjoyed a tour of the 20-hectare facility where we saw first-hand of the processes they deploy such as filtration and fractionating. It was impressive to see RFID in their automated high bay warehouse. The warehouse has got a capacity of 50,000 pallets covering 200 SKUs with a throughput of between 500 – 600 pallets an hour. This makes it the biggest automated warehouse in Indonesia. Their focus on health and safety has resulted in an impressive record of more than 460 days since their last lost time injury.
Sirnamas owns a large amount of the supply chain; including palm plantations and six factory locations in Indonesia. Some of their customers are McDonalds, Burger King, Dunkin Donuts, Nestle, Unilever, amongst others. They supply 200MT of shortening to McDonald’s every month.
After the factory tour, we sampled some of their Danish pastries, rolls and short biscuits coming straight from the test kitchen. Both the taste and quality was superb; it was unfortunate that we couldn’t continue feasting on the delicious pastries as we had to rush out for our next visit – to McDonald’s!
We would like to thank Eva, Yoshua, Paul, Betty, Agus, Dilip, Friska, and all of the colleagues at Sinarmas for their taking their time to show us their business, offering their kind hospitality and answering all of our questions
Categories & Tags:
Leave a comment on this post:
You might also like…
How to build a business that keeps growing
Ask any business owner about their ambitions and "growth" will almost certainly feature near the top of the list. More customers, higher revenues, larger teams and new markets are often seen as signs of ...
Three practical ways SMEs can build resilience in a challenging business environment
Economic uncertainty, shifting customer expectations and rapid technological change have become part of everyday business. While no organisation can predict every challenge, small and medium-sized enterprises (SMEs) can improve their resilience by focusing on ...
Six reasons students fall in love with Cranfield University
If you ask a Cranfield student what makes the University special, you won’t just get the usual “great teaching” answer. You’ll hear stories about industry projects that feel like real jobs, friendships built with ...
Boosting flight safety: Cranfield’s icing wind tunnel in action
The icing wind tunnel (IWT) was established at Cranfield University in 2003. The facility is capable of producing impact ice on models mounted within a range of different test sections. At present, the Cranfield ...
Getting ready to hand in your thesis?
You are nearly there! Many of our students are now starting to think about finishing their theses. If you are one of them, then you might find this post useful as you write up your ...
Frameworks to help you critically evaluate your sources
With so much information available, it can be challenging to identify reliable sources. Not all information is trustworthy, so it is important to critically evaluate what you find. Library Search and our subscription databases can ...
