L’ORÉAL: “a pure player in beauty for 105 years”
10/05/2017

Tuesday afternoon was dedicated to the world of beauty with a visit to the L’ORÉAL plant in Jababeka. The factory is producing skin and haircare products for south-east Asia. It was opened in 2012, employs around 450 employees and with the size of premises, 220 000m², it is the biggest in the entire L’ORÉAL group. Concerning the final sales, 46% of production is made for the local Indonesian market, 35% goes to Thailand and the rest of 19% is exported to other ASEAN countries.
After the plant director Mr. Guillaume Delaplace gave us an introduction to the L’ORÉAL story and supply chain practices, we were taken on a tour around the production lines. They contain weighing, processing and filling. What impressed us most was the filling and packaging section for cosmetics; not only for the state-of-the-art equipment but also for the subtle, sweet, fruity smells of perfumes used in the creams. Today the process is partly manual and partly robotic. The plan is to make this section fully automated with no need for human work besides workers in the control room and machine settings. One of such fully robotic stations produces 2,000,000 units (imagine cream pots) a month. Recently the total face care production accounts for around 12,000,000 units per month and hair care around 2,000,000 units per month. Just to show how cosmetics are popular in Indonesia, there are 500 of new products introduced by L’ORÉAL every year.
Written by Alena Laskova, Matthew Heaford and Levan Merkviladze
Categories & Tags:
Leave a comment on this post:
You might also like…
Working on your group project? We can help!
When undertaking a group project, typically you'll need to investigate a topic, decide on a methodology for your investigation, gather and collate information and data, share your findings with each other, and then formally report ...
Words matter – a conversational Integrated Vehicle Health Management lexicon
There are many well established barriers to successful digital transformation which prevent full realisation of desired benefits. It is generally recognised that only 30% of digital transformation efforts deliver these results. One of the ...
Library support for new research students
Welcome! We are very excited to welcome you to Cranfield, and we are looking forward to supporting you throughout your research degree. We are always happy to help you – all you need to do ...
Finding full-text Economist articles…
If you’re looking for The Economist, the place to go is ProQuest One Business. Follow these step-by-step instructions to get full-text access. Login here and click on the Publications option at the top, above the ...
New IEEE route to gold open access for UKRI-funded research
You probably know by now that if you publish a paper that acknowledges funding from UKRI (including Innovate UK) it must be made open access immediately upon publication with a CC-BY licence. To remind you, ...
OnePetro subscription ending 5 February
Our access to OnePetro will cease at the beginning of February. This database contains full text documents from professional societies that serve the oil and gas industry. It has experienced a significant drop in usage ...