Indonesia Study Tour 2017 – Day 5 (John Hardy)
23/05/2017

The final day of our Indonesian study tour saw us head north of Denpasar, Bali to John Hardy, a fine artisan hand craft jeweller. With such an interesting visit there are numerous elements to comment on. In this post I intend to give an overview of the John Hardy business, brand and culture.
The Business and Brand:
Canadian born artist and jewellery designer, John Hardy saw an opening in the market when visiting Bali in the mid-1970’s. He spent time learning local Balinese techniques and capitalised on an opportunity 1975 to found the company. Still as true today as it was in 1975, all items remain hand made in house from design through to manufacture. This all takes place at the Mumbal site in Bali. Accredited by the Responsible Jewellery Council (RDC), only the finest materials are sourced from around the world to produce the items, such as gem stones and reclaimed gold and silver.
As the John Hardy site in Bali is a bonded facility (excluding the retail area), all items are exported to the US. More specifically to New Jersey in New York, and subsequently distributed from this further bonded facility around the world to their own stores as well as 600 luxury retailers. A small percentage of items return to Indonesia where they have two sites, one of which is the retail outlet on site at the Mumbal production facility. The US is their largest and most important market, items are sold in high-end stores such as Lane Crawford, Bloomingdales and Nordstrom. As with many major luxury brands the items never go on sale to maintain the luxury brand. Having recently opened their flag ship store in Soho, New York in December 2016, the John Hardy ambition is to grow their market share of the luxury jewellery market further.
With distinct geographical and consumer taste differences across markets, John Hardy have a wide range of SKUs tailored to market requirements, for example in Hong Kong and China they sell a high variety of gold and traditional based items, that in comparison to modern, contemporary silver items in the US.
[su_custom_gallery source=”media: 7240,7238,7239,7149,7163″ width=”300″ height=”300″ title=”never”]Culture:
It was clear from when we first arrived on site and met the team that John Hardy have an unwavering commitment to quality. Not only that, they have impressive ethical and responsible practices across all aspects of the business. This too was our first-hand experience while touring the site, from design through to the end customer in the retail outlet. Overall a great visit.
Categories & Tags:
Leave a comment on this post:
You might also like…
Setting up a private group on Mendeley to support your group project
Many of our students are busy working on their group projects. Our top tip is to set up a private group on Mendeley. You can use it to store all your references, and to share ...
Tell us what you think of Library Services!
We want our students to have a great experience during their time at Cranfield. Each month, the University runs a short “Topic of the month” survey to focus on one service or facility and find ...
Air Transport Management alumni stories: SangHo (Henry) Han, Strategic Planning Manager in South Korea
SangHo (Henry) Han is a strategic planning manager at Air Premia in South Korea. He graduated from Cranfield University with an MSc in Air Transport Management in 2018. Here, Henry talks about his passion for ...
Life on campus and studying an Advanced Water Management MSc at Cranfield
After a year of working in the water, sanitation, and hygiene sector, I started to look for opportunities to further my knowledge about water resources. Researching water organisations on LinkedIn led me to find ...
Sign up to our ‘Making your research open access’ webinar – 9 February
Do you know your green from your gold? What are publisher deals, and how can they help you? My paper acknowledges UKRI funding, do I need to do anything special? What does an author accepted ...
How the Executive Logistics and Supply Chain Management MSc improved my career outlook
Hear from Harrison Jnr Ilodiwe, Executive Logistics and Supply Chain Management MSc, on his student experience at Cranfield. Why did you choose to study the Executive Logistics and Supply Chain Management MSc at Cranfield ...