Indonesia Study Tour 2017 – Day 5 (John Hardy)
23/05/2017
![John Hardy Site-min](https://blogs.cranfield.ac.uk/wp-content/uploads/2017/05/John-Hardy-Site-min-1-scaled.jpg)
The final day of our Indonesian study tour saw us head north of Denpasar, Bali to John Hardy, a fine artisan hand craft jeweller. With such an interesting visit there are numerous elements to comment on. In this post I intend to give an overview of the John Hardy business, brand and culture.
The Business and Brand:
Canadian born artist and jewellery designer, John Hardy saw an opening in the market when visiting Bali in the mid-1970’s. He spent time learning local Balinese techniques and capitalised on an opportunity 1975 to found the company. Still as true today as it was in 1975, all items remain hand made in house from design through to manufacture. This all takes place at the Mumbal site in Bali. Accredited by the Responsible Jewellery Council (RDC), only the finest materials are sourced from around the world to produce the items, such as gem stones and reclaimed gold and silver.
As the John Hardy site in Bali is a bonded facility (excluding the retail area), all items are exported to the US. More specifically to New Jersey in New York, and subsequently distributed from this further bonded facility around the world to their own stores as well as 600 luxury retailers. A small percentage of items return to Indonesia where they have two sites, one of which is the retail outlet on site at the Mumbal production facility. The US is their largest and most important market, items are sold in high-end stores such as Lane Crawford, Bloomingdales and Nordstrom. As with many major luxury brands the items never go on sale to maintain the luxury brand. Having recently opened their flag ship store in Soho, New York in December 2016, the John Hardy ambition is to grow their market share of the luxury jewellery market further.
With distinct geographical and consumer taste differences across markets, John Hardy have a wide range of SKUs tailored to market requirements, for example in Hong Kong and China they sell a high variety of gold and traditional based items, that in comparison to modern, contemporary silver items in the US.
[su_custom_gallery source=”media: 7240,7238,7239,7149,7163″ width=”300″ height=”300″ title=”never”]Culture:
It was clear from when we first arrived on site and met the team that John Hardy have an unwavering commitment to quality. Not only that, they have impressive ethical and responsible practices across all aspects of the business. This too was our first-hand experience while touring the site, from design through to the end customer in the retail outlet. Overall a great visit.
Categories & Tags:
Leave a comment on this post:
You might also like…
Keren Tuv: My Cranfield experience studying Renewable Energy
Hello, my name is Keren, I am from London, UK, and I am studying Renewable Energy MSc. My journey to discovering Cranfield University began when I first decided to return to academia to pursue ...
3D Metal Manufacturing in space: A look into the future
David Rico Sierra, Research Fellow in Additive Manufacturing, was recently involved in an exciting project to manufacture parts using 3D printers in space. Here he reflects on his time working with Airbus in Toulouse… ...
A Legacy of Courage: From India to Britain, Three Generations Find Their Home
My story begins with my grandfather, who plucked up the courage to travel aboard at the age of 22 and start a new life in the UK. I don’t think he would have thought that ...
Cranfield to JLR: mastering mechatronics for a dream career
My name is Jerin Tom, and in 2023 I graduated from Cranfield with an MSc in Automotive Mechatronics. Originally from India, I've always been fascinated by the world of automobiles. Why Cranfield and the ...
Bringing the vision of advanced air mobility closer to reality
Experts at Cranfield University led by Professor Antonios Tsourdos, Head of the Autonomous and Cyber-Physical Systems Centre, are part of the Air Mobility Ecosystem Consortium (AMEC), which aims to demonstrate the commercial and operational ...
Using grey literature in your research: A short guide
As you research and write your thesis, you might come across, or be looking for, ‘grey literature’. This is quite simply material that is either unpublished, or published but not in a commercial form. Types ...