Going Digital
07/08/2017

“Going digital is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.”
So, a bit like “Big Data”, everyone is talking about it. We are exhorted by consulting firms like McKinsey to “upgrade our business to a digital operating system”, to “develop a culture for a digital age”, and to have “Digital Directors” (the film “I, Robot” comes to mind!).
In some more trendy retail sales organisations, digital seems to mean recruiting some bright young types into marketing who know their way around Social Media such as Facebook, Twitter etc. and can ply their trade encouraging potential customers to buy their goods and services. In other places, it seems to mean replacing anything remotely repetitive done by a human-being being done by a machine.
Perhaps we can turn to the Government and their Digital Strategy for some clarity: “Helping every British business become a digital business”. So that’s everyone then! Didn’t think so!
Or is it that we use all this digital wizardry to envelop new car models with gizmos we never knew we needed? The new Land Rover Velar has door handles that electronically retract flush with the door when locked. Imagine that after a severe frost overnight, when getting a standard car door to open can require the help of Superman!
Or is it anything that can be hacked?
What does digital mean to your organisation? Answers on a postcard to… sorry, my Digital Director says “Answers can be posted as comments to this blog”!
Categories & Tags:
Leave a comment on this post:
You might also like…
Setting up a private group on Mendeley to support your group project
Many of our students are busy working on their group projects. Our top tip is to set up a private group on Mendeley. You can use it to store all your references, and to share ...
Tell us what you think of Library Services!
We want our students to have a great experience during their time at Cranfield. Each month, the University runs a short “Topic of the month” survey to focus on one service or facility and find ...
Air Transport Management alumni stories: SangHo (Henry) Han, Strategic Planning Manager in South Korea
SangHo (Henry) Han is a strategic planning manager at Air Premia in South Korea. He graduated from Cranfield University with an MSc in Air Transport Management in 2018. Here, Henry talks about his passion for ...
Life on campus and studying an Advanced Water Management MSc at Cranfield
After a year of working in the water, sanitation, and hygiene sector, I started to look for opportunities to further my knowledge about water resources. Researching water organisations on LinkedIn led me to find ...
Sign up to our ‘Making your research open access’ webinar – 9 February
Do you know your green from your gold? What are publisher deals, and how can they help you? My paper acknowledges UKRI funding, do I need to do anything special? What does an author accepted ...
How the Executive Logistics and Supply Chain Management MSc improved my career outlook
Hear from Harrison Jnr Ilodiwe, Executive Logistics and Supply Chain Management MSc, on his student experience at Cranfield. Why did you choose to study the Executive Logistics and Supply Chain Management MSc at Cranfield ...