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Homepage / Communities of Practice

Communities of Practice



No one is more surprised than me that my thesis has potential. You see, as a student in Cranfield University’s MSc Managing Organizational Performance, I initially struggled with my thesis. I focused on organizational learning, which has an extensive body of literature. So, I started by reading a small number of articles that each provided a literature summary. However, I struggled to define a research question. I started to worry until I discovered the concept of “communities of practice”. After discussing it with my supervisor, Jutta Tobias, and talking about it with fellow students, I came to define my research question as exploring the perceived impact of leaders on the purposeful creation of communities of practice – a significant gap in the literature but, little did I know, a very relevant topic.

As I continued to read following my graduation – a habit established as a student that I still carry with me today – I saw topics seemingly similar to my thesis, just using different words: Pugh and Prusak’s Knowledge Networks, Linda Hill’s Leading from Behind, Henry Mintzberg’s concept of communityship, Gary Hamel’s Moonshots, and the list goes on. As I read more and more, I thought that maybe, just maybe, Jutta was right when she said she could see me using my thesis as a foundation upon which to build a practice.

Sometime thereafter I attended a party and was telling a friend about my thesis. I explained to him how I thought it was a relevant topic and might be publishable. He said, “Don’t let the grass grow under your feet.” It was those words that motivated me to set aside a long weekend in July to explore publication and presentation opportunities for my thesis. I searched extensively and identified a number of opportunities – some of which have responded, and many others yet to be pursued. I am not sure if I will further my education, so I decided to focus on practitioner-oriented opportunities instead of those that were academic-oriented. Not to mention, it is much easier!

The first two opportunities I focused on came through right away. A much shorter version of my thesis was published in the Fall 2013 issue of the American Society for Quality’s Quality Management Forum. It was quite the challenge getting 16,000 words down to some 3,000 but I managed to get it written. However, the greater challenge came when the Human Capital Institute offered me the opportunity to be a keynote speaker at its Learning and Leadership Development Conference in November 2013. For the presentation, I had to take what was very academic and make it practitioner-oriented and compelling to the audience. So, I took a storytelling class and learned how to tell a story with my thesis. And now I can use these two documents to pursue the other opportunities.

Being a student in Cranfield University’s MSc Managing Organizational Performance program was rewarding in many ways. I furthered my knowledge and met great people. But I also learned about myself – I better understood my perspective on organization and discovered a passion. Now, I am taking what I did and getting it out there as an opportunity to build my personal brand.

Marla Hetzel

Marla’s publication can be found on the Cranfield School of Management website:

Communities of practice: from self organizing to purposeful creation and the role of leaders

Written By: Cranfield CBP

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  1. Mike Bourne 15/01/2014 at 3:20 pm - Reply

    Hi Marla

    I am always surprised and impressed by what our students get out of their MSc research theses.

    The thesis always looks a daunting task with perhaps only some intangible academic benefit. But in reality this is the part of the degree that the students learn the most, and the faculty too.

    I always look forward to the students’ final thesis presentation because that session is usually better than any academic conference session I attend on the subject and I get new insights from what has been done.

    Really good to see that your work has been publish


    • Jutta Tobias 17/01/2014 at 7:17 pm - Reply

      Marla, thank you for sharing your experience, and what you’ve learned, here on our blog.

      What you’ve achieved during and beyond your time at Cranfield is truly impressive.

      Congratulations again on converting your hard work into such useful contributions,

    • Marla Hetzel 22/01/2014 at 1:47 am - Reply

      Thanks Mike!

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