Strategic Marketing MSc
Beyond the degree: How my Cranfield experience shaped the way I see business
“If you already knew you would go back to your family business, why study abroad?” This is the question I get asked whenever I tell people that I pursued my MSc in Strategic Marketing at ...
The recipe never tastes the same – and that’s the whole point
Lately, I’ve been sitting with a thought that’s been quietly simmering in the back of my mind. You know how sometimes something small like a failed dish or a casual memory suddenly starts feeling a ...
Why combatting deshopping is key to retail success
From clothing worn once for a special event then returned for a full refund, to tins of half-used paint taken back to store containing a brick to make up the weight, fraudulent returns are ...
Marketing sustainability claims: How to avoid greenwashing
As businesses strive to market themselves to best appeal to today’s sustainability-conscious consumers, it is perhaps inevitable that claims will be made that don’t necessarily give the truth, the whole truth and nothing but ...
My Cranfield journey: Strategic Marketing MSc student to doctoral researcher
Following the completion of the Strategic Marketing MSc last year I was honoured to be one of the School of Management’s first recipients of the wonderful Vice-Chancellor’s Prize. This is the only prize awarded across ...
Chasing new dreams…
Mid-career professionals describe their journey from India to Cranfield & what they have learnt along the way… Conventionally fresh undergraduates are seen as individuals with the mindset that the world is full of opportunity, and ...