Strategic Marketing MSc
The degree that launched my marketing career
Insights from Tayo George, Strategic Marketing MSc Alumni I chose the Strategic Marketing MSc at Cranfield because I wanted a programme that combined academic rigour with practical, commercial relevance. The emphasis on applied learning, ...
From limited experience to a UK marketing career
Top tips for postgraduate marketing students by Elnaz Dashchi, Strategic Marketing MSc alumni Coming into the postgraduate Strategic Marketing MSc, I did not have a lot of professional experience - and that made me ...
Beyond the degree: How my Cranfield experience shaped the way I see business
“If you already knew you would go back to your family business, why study abroad?” This is the question I get asked whenever I tell people that I pursued my MSc in Strategic Marketing at ...
The recipe never tastes the same – and that’s the whole point
Lately, I’ve been sitting with a thought that’s been quietly simmering in the back of my mind. You know how sometimes something small like a failed dish or a casual memory suddenly starts feeling a ...
Why combatting deshopping is key to retail success
From clothing worn once for a special event then returned for a full refund, to tins of half-used paint taken back to store containing a brick to make up the weight, fraudulent returns are ...
Marketing sustainability claims: How to avoid greenwashing
As businesses strive to market themselves to best appeal to today’s sustainability-conscious consumers, it is perhaps inevitable that claims will be made that don’t necessarily give the truth, the whole truth and nothing but ...