School of Management
Experiencing lockdown on-campus, in the village and in London…
For this blog post I asked some of our volunteer student bloggers to describe their experience of lockdown. Each of our students are living in different locations – Cranfield University campus, Cranfield Village and London ...
My Silver Lining
I had a slight panic on my way to Gatwick airport as I riffled through my backpack to check for my passport before finding it, followed by the realisation of forgetting my masks and gloves ...
A day in London with Cranfield Marketers
A reminder of happier and freer times, which we will get back to soon :)... I want to introduce today's blog post by mentioning two words… fashion and branding, and continue with the question; ...
Maintaining productivity when your team are forced to work at home
I recently read that over a quarter of the world’s population is now on lockdown because of the impact of COVID 19. This means that many of us are adjusting to the prospect of working ...
Marketing in this Covid-19 driven recession
Professor Malcolm McDonald offers these thoughts during these difficult times in order to encourage all those of us who are intensely worried by the effects of the COVID-19 driven recession. It is pure fiction to ...
A closer look into the warehouse of a high street fashion brand
As part of our second term of the Logistics and Supply Chain MSc we got the opportunity to join a warehouse visit. In my case we went to the River Island distribution centre (DC). Luckily ...