School of Management
My Silver Lining
Cranfield University2021-09-16T16:29:15+01:0002/04/2020|Tags: india, lockdown, silverlining, slowdown, Strategic Marketing|
I had a slight panic on my way to Gatwick airport as I riffled through my backpack to check for my passport before finding it, followed by the realisation of forgetting my masks and gloves ...
A day in London with Cranfield Marketers
Cranfield University2021-09-16T16:30:53+01:0027/03/2020|
A reminder of happier and freer times, which we will get back to soon :)... I want to introduce today's blog post by mentioning two words… fashion and branding, and continue with the question; ...
Maintaining productivity when your team are forced to work at home
Cranfield University2021-09-16T16:31:17+01:0026/03/2020|Tags: leadership, management|
I recently read that over a quarter of the world’s population is now on lockdown because of the impact of COVID 19. This means that many of us are adjusting to the prospect of working ...
Marketing in this Covid-19 driven recession
Cranfield University2021-09-16T16:32:56+01:0025/03/2020|Tags: marketing|
Professor Malcolm McDonald offers these thoughts during these difficult times in order to encourage all those of us who are intensely worried by the effects of the COVID-19 driven recession. It is pure fiction to ...
A closer look into the warehouse of a high street fashion brand
Cranfield University2021-09-16T16:40:11+01:0028/02/2020|
As part of our second term of the Logistics and Supply Chain MSc we got the opportunity to join a warehouse visit. In my case we went to the River Island distribution centre (DC). Luckily ...
Impressions of a very interesting morning in the John Lewis warehouse
Cranfield University2021-09-16T15:54:29+01:0014/02/2020|
As part of the Logistics & Supply Chain programme we visited John Lewis’s warehouse in the Magna Park, strategically located just outside of Milton Keynes. This warehouse serves as national distribution centre and focusses half ...