Go big or go home!
19/12/2018

For the third two-week module of the Water and Sanitation for Development MSc, students were given the exciting task of participating in an urban water utility simulation. WaterMan is an activity which simulates the financial planning as well as management and development decision-making processes of an urban water utility in a low to middle-income country. Divided into teams of four, we were given the task of increasing the health of our populace whilst generating an adequate return on capital invested, all through improved service coverage.
This exercise exposed us to real world processes and the consequences of corporate decision making on both the utility and the community we were serving. Basing our decisions on examples from case studies provided during morning lectures, we spent four afternoons carefully devising key performance indicators and calculating investment priorities for our respective water utilities.
There was tough competition between Wasafi City, White Gold, Hydra and Manina water companies, each keen to provide the best service while maximising profit and efficiency. Wasafi City took the lead with their ambitious investment strategy and courage to request significant loans from government and private investors to reach a maximum number of people in the community.

Stategy meeting between Wasafi City management
Each of the four afternoons represented a simulated ‘year’ (decision cycle) and required us to adjust our investment in hardware, software, tariff-setting and finance based on the outcome of the previous ‘year’. Pouring over our performance indicators, balance sheets and income statements, our investment decision sheets generated lively debates followed by suspense as we awaited the outcome the following day. By the next afternoon, the results were released and the cycle began again. Tensions were high in the room as each team strategized on how to make their companies most viable, competitive and equitable. The enthusiasm and emotional investment in the room made it hard to believe these weren’t ‘real’ water utilities.
When reflecting on the outcomes of the final ‘year’, the take home message for the module was clearly invest big or go home! It was most impressive to see just how much investment is needed to make a real impact in service provision.
Categories & Tags:
Leave a comment on this post:
You might also like…
Keen to develop your study skills?
Alongside the technical skills and academic knowledge that you will gain on your course, as a Cranfield student you have the opportunity to develop a range of other skills that can enhance your learning experience. ...
From classroom to reality: Supply chain insights from Cranfield’s Manchester study tour
Each year, Cranfield University organises a study tour for MSc Logistics and Procurement & Supply Chain Management students. For the 2025–2026 cohort, students were given the option to select one of three study groups: ...
Systematic literature review – Managing duplicates
One of the questions which often comes up when discussing the SLR process is how do I manage my references in the most efficient way during the process of going from my search results to ...
Liverpool study tour: Connecting classroom learning with industry practice
From 21 to 24 April 2026, the MSc Logistics and Supply Chain Management cohort at Cranfield University took part in a valuable Liverpool Study Tour. The visit was a strong example of our close ...
From wave tank to ocean: seeing my work come to life in Indonesia
Gili Ketapang is a small island in East Java, Indonesia. Around 2% of the population of Indonesia lives without access to electricity but the InnovateUK-funded Solar2Wave project aims to make sure 100% of the ...
Accessing EBSCO eBooks offline from 19 May
From 19 May you will need to use the Thorium Reader app to download and read full EBSCO eBooks offline. This will not affect the way you read these eBooks online (via your browser) or ...
