sustainable business
Cranfield Seed Fund recipient, Cosysense, are using AI to solve air conditioning problems and provide a net zero alternative
If you’ve ever worked in an office environment you’ve probably been involved in, or overheard, a conversation about the air conditioning. Well, it’s no surprise it’s a common complaint when research shows that up ...
The importance of big ideas: How small businesses can maximise their impact
Every year the Bettany Centre for Entrepreneurship hosts our annual entrepreneurship conference VentureDay. We are proud to have some small and medium enterprise (SME) owners on staff, including Heni Cloake and Gabriela Pearson, who share ...
What producing a carbon footprint from scratch has taught me: Perfection shouldn’t be the enemy of the good, but the devil’s in the detail!
My five-year-old often asks me – “Daddy, what do you do when you go to work?” – quickly followed by musings about whether I’m stronger than his friend Max’s Daddy, who arrests ‘baddies’ and if ...
Sustainability: Why it’s ok not to have all the answers
“Profit is a good thing,” states Cranfield Emeritus Professor David Grayson emphatically. “I’m a big believer in capitalism and market economies. I just want businesses to be producing true profits based on the true ...
Operationalising sustainability as an opportunity
"Every single social and global issue of our day is a business opportunity in disguise.” – Peter Ducker quoted in Grayson D, Coulter C, Lee M, All In: The Future of Business Leadership, Routledge, May ...
Why we’re launching the Cleantech Entrepreneurship MSc
Over the past few decades there has been a lot of attention on renewable energy technologies to guarantee energy security and fight climate change. Equally, there has been much talk about entrepreneurship as a way ...