sustainability
Why combatting deshopping is key to retail success
From clothing worn once for a special event then returned for a full refund, to tins of half-used paint taken back to store containing a brick to make up the weight, fraudulent returns are ...
Working smarter, cleaner and greener: The future of manufacturing and materials
Everything we own, use or interact with in life starts with a material or materials. But even we in the industry admit that materials are a huge part of what has led us to ...
Marketing sustainability claims: How to avoid greenwashing
As businesses strive to market themselves to best appeal to today’s sustainability-conscious consumers, it is perhaps inevitable that claims will be made that don’t necessarily give the truth, the whole truth and nothing but ...
Representing Cranfield at the edie Sustainable Leaders Conference
I'm Caroline Harris, and I work for the Sustainable Business Group and the Bettany Centre of Entrepreneurship. As the Event Coordinator for both teams, I focus on creating and increasing engagement and outreach both internally ...
The Sustainability of a Solutionist Mindset
'Have a solutionist mindset' These words were spoken by Ms Solitaire Townsend, the founder of Futerra, who kicked off the Edie 23 conference Consisting of 130+ speakers and 700+ delegates. To achieve the goals of ...
Jumping into the Time Machine
Having seen and heard the excitement generated online and around campus about the Exploring Sustainable Futures game, it was with great anticipation that I accepted a recent invitation to participate. Developed within the Cranfield ...