marketing and sales
My experience of studying Strategic Marketing at Cranfield School of Management
Around five months ago, I started a new chapter in my life by coming to Cranfield School of Management to gain my MSc in Strategic Marketing, this was one of the best decisions I’ve ever ...
Future of Marketing and Sales Practices Conference: A Cranfield Thought Leadership Initiative
“Does the advent of artificial intelligence (AI) and big data analytics mean the end of marketing as we know it?” “Will there be even fewer marketing directors in the executive board of organisations in the ...
From Products to Customer Engagement – Present and Future
Apple didn’t kill the music industry. They just invented ways of making life easier and more enjoyable for music consumers, ending the need to buy full-length albums. It wasn’t Netflix that killed Blockbusters; it was ...