Why Performance Reporting is NOT Performance Management! – Part 2
10/04/2017

“Water, water everywhere, nor any drop to drink!” – goes the Rhyme of the Ancient Mariner as his ship lies lost in the Doldrums upon a wide and vast ocean. I wonder what he would make of the vast oceans of data (or should I say, Data Lakes!) at our disposal these days – perhaps “Data, data everywhere, nor any context to think!”
Last time we introduced the idea that Performance Reporting is not Performance Management and started to examine 3 aspects of this little conundrum:
- How can we better understand what has happened in the past (in order to take more appropriate action going forward)
- What can we say about what is likely to happen going forward (with/without any intervention)
- What are the fundamental differences between Performance Reporting and Performance Management
And, to introduce better understanding, we looked at annual UK GDP figures in their short-term historical context from 1993 – 2011, using extended-SPC techniques (where we are looking for anomalies, tends and patterns), and proposed that this gave far more understanding about how GDP was performing than the typical economic reporting of comparing the latest quarter with some other quarter.
Continuing with better understanding for this post, we said we’d also show how House Prices performed over some of this period – again reinforcing context, and potentially enabling a vestigial cause and effect picture to be developed…

So during the 2001 – 2007 GDP boom, House Prices trended up (@ around circa £20,000 per year – and there is a seasonal pattern, talk to any estate agent about this, which makes the performance corridor wavy with humps in the middle of the year and troughs at the start/end of the year). In Q3 2004, there’s an anomaly in the House Price Chart that corresponds with the anomaly in Jan 2004 of GDP chart. There’s a massive change to the trend at the house-price peak in Q1 2007 where the trend changes to aggressively downwards. This corresponds to the Jan 2007 peak in GDP. In early 2009, house-prices resume an upwards trend around about the same time as GDP resumes its upwards trend.
Ideally, we’d like to see GDP and House Price data on the same timescales (e.g. both quarterly), and both for a longer period (say, 1993 – 2017), but it is not difficult to see how House Prices followed (and possibly drove to some extent through debt-fuelled domestic spend) GDP. Perhaps, if one was attempting to Performance Manage the economy, one would think about managing better how people re-mortgaged their houses based on upwards trending house-prices – or you could consume out of context data from the Land Registry which will inform you:
“As of January 2017 the average house price in the UK is £218,255, and the index stands at 114.47. Property prices have risen by 0.8% compared to the previous month, and risen by 6.2% compared to the previous year”.
If we can agree that looking at data in the form of charts above gives better understanding, next time we will move on to looking at what is going to happen going forwards, and how we might want to Performance Manage rather than just report.
Categories & Tags:
Leave a comment on this post:
You might also like…
Building more than research: Reflections from the ECRn Symposium 2026
There’s something quietly powerful about a room full of early career researchers. Not just the ideas, although there were plenty of those—but the conversations, the curiosity, and the sense that everyone is figuring things ...
Library services over Easter, 3-6 April
Kings Norton Library will remain open for study 24/7. You will need your University ID card to enter the building and can use the self-service machines to borrow and return items as usual. Barrington Library ...
How do I access the full-text of Harvard Business Review (HBR)?
This is a frequently asked question, and it's worth knowing how to access this key management journal. So, how do you access HBR in full-text? The short answer is via our eJournals finder. You can find ...
Engineering problem to solve? Let Knovel help you find a solution
Did you know that Knovel provides you with more than just eBooks? Knovel is a key database for many engineering, mechanical and materials courses here at Cranfield University, and contains content from an extensive range ...
What happens when female scholars meet influential leaders?
On the 5 March 2026, our British Council Women in STEM Scholars had the privilege of sitting down with two excellent role models of industry and academia: Professor Dame Karen Holford, ...
From MSc to CEO: Igniting a research revolution
For many, a master’s degree is achieving a big milestone. Kilyan Ocampo, Computational Fluid Dynamics alumni shares how studying at Cranfield helped launch his career in the energy sector. Today, Kilyan ...
