Strategic Marketing MSc
From Products to Customer Engagement – Present and Future
Apple didn’t kill the music industry. They just invented ways of making life easier and more enjoyable for music consumers, ending the need to buy full-length albums. It wasn’t Netflix that killed Blockbusters; it was ...
The Strategic Marketing MSc 2017/18 cohort experiences the group consultancy project
One of the best things about Cranfield University is its focus on practical application of the theories we learn in lectures. We, the Strategic Marketing MSc students, recently experienced the essence of that during our ...
Why I chose the MSc in Strategic Marketing at Cranfield
A year ago I was making the decision that changed my life: I decided to join Cranfield University for the MSc in Strategic Marketing. The photo on the left shows the first time I visited ...
What does the future hold for sales and marketing?
We understand customer behaviour better than ever before, and the range and scale of insights will only extend and sharpen in the coming years with 3D virtual reality, sensors and location-centric data. That’s all fine ...
Cranfield: a melting pot of diversity
Cranfield, a place I couldn’t initially find on the map just six months back, is now my home. No matter how much I complain about the apparently boring and mundane daily life here, I am ...
Life does not end if you are forced to stay on campus during Christmas break
When the days become dark and windy, when the cold makes your bones aching or force you to feel the real weather of England, when your friends go back to their countries to celebrate Christmas ...