Strategic Marketing MSc
Why we love John Lewis at Christmas: The psychology behind festive adverts
By Dr Annmarie Hanlon, Senior Lecturer in Digital and Social Media Marketing Christmas is big business, and the world of the festive television advert is no different. Over the past decade, Christmas offerings from the ...
Rising to the challenge: Teaching an MSc the COVID-19 way
As an academic working on a busy university campus, my days are filled with interactions with our students. We currently have 101 people on the MSc in Strategic Marketing, from 18 countries around the world. ...
Experiencing lockdown on-campus, in the village and in London…
For this blog post I asked some of our volunteer student bloggers to describe their experience of lockdown. Each of our students are living in different locations – Cranfield University campus, Cranfield Village and London ...
My Silver Lining
I had a slight panic on my way to Gatwick airport as I riffled through my backpack to check for my passport before finding it, followed by the realisation of forgetting my masks and gloves ...
A day in London with Cranfield Marketers
A reminder of happier and freer times, which we will get back to soon :)... I want to introduce today's blog post by mentioning two words… fashion and branding, and continue with the question; ...
Rethinking the economy in times of crises
After a first week in which many economies across the globe have come to a halt, most of us realise that at least for the near but potentially distant future things will be different. While ...